Consumer & Brands
China’s Domestic Luxury Brands: The shifting culture of luxury
China’s homegrown luxury brands are redefining the local luxury market,…
China’s pet parents are redefining family life
The pressures of modern urban life are causing many young…
From China to the world: Building a global hospitality business
Lessons on overseas expansion from one of China’s largest hotel…
Doubling down on China: growth strategies and brand identity
Tumi’s regional head discusses the travel-inspired company’s shift to China
The silver economy: why Chinese companies are chasing older consumers
Amid a slowing economy, the silver economy is providing a…
The fall of Nike: How Anta took the throne
As Nike sales lose ground in China, Anta steps up
Small markets, big logic: How Jack Technology built a global brand from the bottom up
In 30 years, Jack Technology has transformed from a small-scale…
Changing with the times: China’s craft beer industry
From a small niche to supermarket shelves, China’s craft beer…
Raising a glass: an international approach to China’s beverage market
Yan Rives, Marketing Director (China) at Suntory Global Spirits, discusses…
How Mixue Built a Low-Cost Empire in China’s Tea Market
Chinese milk tea and ice cream brand Mixue’s rise reflects…
Shipping and Logistics: China’s expanding maritime role
China’s dominance in shipbuilding is only part of the country’s…
China’s Pet Market: Cats and dogs are the new family
China’s pet market is booming thanks to a choice by…
Chinese International Travel: Post-pandemic recovery and preference changes
Chinese tourists are increasingly choosing independent travel over group tours…
China’s pension pot: A weak social safety net is impacting on consumer spending
China’s pension arrangements in one way or another cover around…
Luxury Brand Strategies: A shift from goods to experiences
Olivier Nicolay, former President of UK, Canada and LATAM for…
Lights, Camera…Traction? What’s next for China’s film industry after Ne Zha 2?
Chinese cinema has reached a new height with the record-shattering…
Consumer spending: China struggles to return to pre-pandemic spending levels
Boosting China’s consumer confidence is now the number one priority…
Luxury brands in China: The increase in demand in China’s upscale market
In this interview, Pierre Xiao Lu, author of Elite China,…
‘Unleashing Innovation in China’ Series- The Cream of the Crop: Yili’s Global Ambitions in the Dairy Industry
Tao Zhigang, Professor of Strategy and Economics, CKGSB Qiao Yiyuan,…
‘Unleashing Innovation in China’ Series- Counting its Chickens: KFC’s Digitalization in China
Sun Baohong, Dean’s Distinguished Chair Professor of Marketing, CKGSB Huang…
Case study: Spirited Competition: How alcohol company Langjiu builds brand potential
With yearly sales growing from $300 million to $20 billion…
‘Unleashing Innovation in China’ Series
Need for Speed: How SHEIN Became One of the World’s Most Popular Online Fashion Retailers
ZHU Yang, Professor of Operations Management, CKGSB WANG Xiaolong, Senior…
