As the country strives to be a consumer-based economy, it is not surprising that advertising spending in China has risen by leaps and bounds the past few years, especially as the population becomes more affluent and middle class, and even expects tailored ads. However, the ad spend is also changing to reflect the times. Mobile spending has risen by ten-fold over the past three years, while print spending is slowly dropping off. Outdoor ads see consistent growth, while online advertising in 2015 was not as popular as it was in 2014. More changes are sure to come along as the digital disruption continues.
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The Global Unicorn Program in Disruption of Traditional Industries – presented jointly by CKGSB and University of Sydney – will emphasize Australia’s distinctive contributions.
LocationSydney, Australia
Date24 - 27 Feb, 2026
LanguageEnglish
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DateSummer 2026
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Date11 - 14 May, 2026
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Global Unicorn Program Series
This program is designed to equip senior executives with the strategic insights and tools necessary to lead in this transformative era.
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Date27 Sep - 02 Oct, 2026
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