Professor AnalysisSeptember 29, 2025
Animation blockbuster Nezha: The Devil Boy Conquers the Dragon King (“Nezha 2”) earned over 15 billion RMB in China during the Lunar New Year of 2025, ranking sixth in global box office history and showcasing cutting-edge Chinese animation technology. By February, it reached overseas markets, premiering in North America with IMAX screenings, followed by releases in Australia and New Zealand. Social media fueled hopes that Nezha could be China’s global cinematic breakthrough. Yet, its performance outside China was markedly less impressive than its New Year beginnings. It lacked the necessary critical focus on distribution strategies and market engagement practices, drifting […]