China in Transition: New Business Models and Opportunities Arising from China’s Evolving Business Landscape

  • Date: September 24, 2019 12:00 pm
  • Location: CKGSB Shanghai Campus Hongqiao Vanke Center T5, 988 Lane Shenchang Road, Minhang District, Shanghai
  • Language: English and Chinese (simultaneous translation provided)

About this event

New business models and opportunities arising from China’s evolving business landscape

China is changing at an unprecedented speed and scale, resulting in a complex business landscape. To help you navigate this dynamic market, we are delighted to invite you to the launch of CKGSB’s latest book, China in Transition: 10 Case Studies of Chinese Companies Breaking the Mold. The event will feature several of CKGSB’s seasoned professors and leading companies addressed in the book.

You will hear about China’s economic outlook and how private Chinese enterprises are changing to sustain growth. You will learn about how companies like Tujia—‘China’s Airbnb’—is revolutionizing shared accommodation by innovating for the Chinese market, how traditional companies like Haier are upgrading through digital transformation, how China’s philanthropy is evolving by adapting a business mindset and how multinationals shall adapt their China strategy to the country’s changing landscape. Join us for an eye-opening discussion on how Chinese companies are transforming and the corresponding shifting role and strategy of multinationals in China.

Participants: 130-160 business professionals and executives, journalists, academics, and publishers 

Speakers

LI Wei

Professor of Economics, Associate Dean for Asia and Europe, Director of the Case Center, Director of China Economy and Sustainable Development Center
PhD, University of Michigan

Phone: +86 10 8518 8858 ext. 3235
E-mail: wli@ckgsb.edu.cn

Professor of Economics, Associate Dean for Asia and Europe, Director of the Case Center, Director of China Economy and Sustainable Development Center

PhD, University of Michigan

Areas of Expertise: Corruption, Financial Markets, Macroeconomics, Managerial Incentives and Market Competition, Real Estate, Reform, Taxation, Telecommunications Privatization, Valuation in Emerging Markets

Dr. Li is Professor of Economics, Associate Dean for Asia and Europe, Director of the Case Center, and the Director of China Economy and Sustainable Development Center at the Cheung Kong Graduate School of Business (CKGSB). Before joining CKGSB, Dr. Li was Professor of Business Administration (with tenure) at the Darden Graduate School of Business Administration, University of Virginia, where he has served on the faculty since 2000. Since 2005, Dr. Li has also served as visiting Professor of Economics on the faculty of Cheung Kong Graduate School of Business. Before joining Darden faculty, Dr. Li was assistant professor and then associate professor of business administration at Duke University’s Fuqua School of Business from 1994 to 2000. He was also a visiting professor of strategy at Peking University’s Guanghua School of Management in 2004. He received his Ph.D. in economics from the University of Michigan and his B.Eng. from Shanghai Jiaotong University (China).

An authority on Chinese economy and business, Dr. Li’s main research focus is on economic development, taxation, financial markets, corruption, corporate governance, corporate research and development, entrepreneurship, trade and investment in China. His work has been published in prominent academic journals and books, and some of his research results have also been featured in Foreign Affairs, New York Times, Los Angeles Times, and on CNNfn (CNN Money) and Bloomberg TV. Professor Li has extensive consulting experience with multinational firms, Chinese firms, and the World Bank.

Dr. Li has taught Macroeconomics, Global Economies and Markets, Managerial Economics, and Emerging Markets Finance in MBA, Finance MBA, EMBA, and Global EMBA, and Executive Education programs.

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LI Yang

Associate Professor of Marketing, Executive Academic Director for MBA Program and Executive Education Programs
 
PhD, Columbia Business School

Phone: +86 10 8518 8858 ext. 3811
E-mail: yangli@ckgsb.edu.cn

Associate Professor of Marketing, Executive Academic Director for MBA Program and Executive Education Programs

PhD, Columbia Business School

Areas of Expertise: Machine Learning, Bayesian Nonparametrics, Big Data, Choice Modeling, Text Mining, Recommender Systems

Biography

Dr. Li is Associate Professor of Marketing at Cheung Kong Graduate School of Business. He received a Ph.D. in Marketing from Columbia University, a M.S. in Biomedical Engineering from Columbia University, and a B.S. in Electronics from Peking University. His research focuses on big data marketing analytics, with emphases related to pricing, consumer choice, and competitive strategy. Professor Li has published on leading academic journals such as Management Science, Marketing Science, and Journal of Marketing Research. At CKGSB, Dr. Li teaches marketing management to MBAs, EMBAs and Executive Education. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.

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ZHU Rui (Juliet)

Professor of Marketing, Director of Social Innovation and Business for Good Center, Director of Common Prosperity and Social Innovation Center

PhD, University of Minnesota

Phone: +86 10 8518 8858 ext. 3822
E-mail: rzhu@ckgsb.edu.cn

Professor of Marketing, Director of Social Innovation and Business for Good Center, Director of Common Prosperity and Social Innovation Center

PhD, University of Minnesota

Areas of Expertise: Branding, Consumer Behavior, Consumer Information Processing and Psychology, Corporate Social Responsibility, Design and Structural Effects of Physical Environment, Innovative Business Models, Modern Philanthropy, Tencent

Biography

Zhu Rui is Professor of Marketing and Director of Social Innovation and Business for Good Center at Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she was associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her PhD in Marketing from University of Minnesota.

Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. In 2015, Professor Zhu won the CKGSB Research Excellence Award. In 2010, Professor Zhu won the Sauder Research Excellence Award. In 2007, Professor Zhu won the Marketing Science Institute’s Young Scholar award, which identified 20 scholars around the world who are leaders of the next generation of marketing academics. She is AMA-Sheth Foundation Doctoral Consortium Fellow in 2002. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC and Financial Times. She currently is an Associate Editor at the Journal of Marketing Research and serves on the editorial board at the Journal of Consumer Research and the Journal of Consumer Psychology.

Professor Zhu has extensive experience in teaching and consulting. She has taught Marketing Management and Consumer Behavior at the PhD, EMBA, MBA, EE and Undergraduate levels.

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TENG Bingsheng

Professor of Strategic Management, Associate Dean for Executive Education Programs
 
PhD, City University of New York

Phone: +86-10-85188858 xt. 3328
E-mail: bsteng@ckgsb.edu.cn

Professor of Strategic Management, Associate Dean for Executive Education Programs

PhD, City University of New York

Areas of Expertise: Chinese Firms’ Global Strategies, Entrepreneurship and Innovation, M&A, Strategic Alliances, Strategic Management

Biography

Teng Bingsheng is Professor of Strategic Management at CKGSB and the Associate Dean for Executive Education Programs. He formerly served as a tenured Professor of Strategic Management at George Washington University (GWU), where he was a doctoral advisor and lead professor of the departmental doctoral program.

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Agenda

12:00-13:00 | Lunch and Refreshments

13:00-13:30 | Registration

13:30-13:40 | Event Introduction and Book Launch

Ira ZAKA, Assistant Director of CKGSB Global MarCom 

13:40-13:50 | Welcome Remarks

ZHOU Li, Assistant Dean of CKGSB 

13:50-14:10 | Opening Keynote: China’s Economic Transformation and Outlook

LI Wei, Professor of Economics & Director of CKGSB Case Center, CKGSB

14:10-14:55 | Tujia—Revolutionizing Shared Accommodation in China

14:10-14:20 | Briefing by LI Wei, Professor of Economics & Director of CKGSB Case Center, CKGSB 

14:20-14:55 | Dialogue:

LI Wei, Professor of Economics & Director of CKGSB Case Center, CKGSB 

Ren Jiao, VP of Sweetome

14:55-15:40 | Upgrading Retail with Digital Transformation

14:55-15:05 | Briefing by LI Yang, Associate Professor of Marketing, CKGSB 

15:05-15:40 | Dialogue:

LI Yang, Associate Professor of Marketing, CKGSB 

XU Zhibo, Brand General Manager of Haier Group 

15:40-16:00 | Tea Break

16:00-16:45 | China’s New Wave of Philanthropy

16:00-16:10 | Briefing by ZHU Rui, Professor of Marketing, CKGSB

16:10-16:45 | Dialogue

ZHU Rui, Professor of Marketing, CKGSB

PAN Jiangxue, Founder and CEO of Adream Foundation

16:45-17:25 | Rethinking Multinationals’ China Strategy 

16:45-16:55 | Briefing by TENG Bingsheng, Professor of Strategic Management, Associate Dean for Asia and Europe, CKGSB 

16:55-17:25 | Dialogue:

TENG Bingsheng, Professor of Strategic Management, Associate Dean for Asia and Europe, CKGSB 

Mary BOYD, Shanghai Director, Economist Corporate Network 

17:25-17:35 | Concluding Remarks

Graham EARNSHAW, Founder, Earnshaw Books; Publisher of China in Transition 

17:35-17:40 | Closing by Emcee

17:40-18:30 | Networking

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