CKGSB FACULTY
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Associate Professor of Marketing
 
PhD, Columbia Business School
Areas of Expertise:
Machine Learning, Bayesian Nonparametrics, Big Data, Choice Modeling, Text Mining, Recommender Systems
Teaches:
  • BIO
  • TEACHING
  • CASES
  • PUBLICATIONS
  • Phone: +86 10 8518 8858 ext. 3811
    E-mail: yangli@ckgsb.edu.cn

    Associate Professor of Marketing

    PhD, Columbia Business School

    Areas of Expertise: Machine Learning, Bayesian Nonparametrics, Big Data, Choice Modeling, Text Mining, Recommender Systems

    Biography

    Dr. Li is Associate Professor of Marketing at Cheung Kong Graduate School of Business. He received a Ph.D. in Marketing from Columbia University, a M.S. in Biomedical Engineering from Columbia University, and a B.S. in Electronics from Peking University. His research focuses on big data marketing analytics, with emphases related to pricing, consumer choice, and competitive strategy. Professor Li has published on leading academic journals such as Management Science, Marketing Science, and Journal of Marketing Research. At CKGSB, Dr. Li teaches marketing management to MBAs, EMBAs and Executive Education. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.

    Download CV

    • EE
    • EMBA
    • English MBA
    • Hongfang Culture: IP Management of Management Consulting Model, 2018
    • Haier: User-driven Internet-based Transformation, 2016
  • Research

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February 19, 2020

Dear all students, staff and members of the CKGSB community,

As the public health emergency caused by COVID-19 is still ongoing, I hope you are all staying safe and healthy. The safety of our staff and students are our top priority at this point, which is why all staff members will work remotely for the time being. In addition, we will offer online learning to our students, in order to continue our curriculum offering, and provide a series of webinars for the wider community on relevant topics.

Fundamental to the core of Cheung Kong Graduate School of Business’ (CKGSB) vision is to cultivate transformative business leaders with a strong sense of social responsibility. To this extent, I’m extremely proud to see the CKGSB community coming together in recent weeks to provide support through donations big and small. Meanwhile, our professors are examining the economic and social impact of the virus and will continue to release data and analysis in the coming weeks.

We will continue to support relief efforts and work together with government agencies, private corporations and international organizations in a meaningful way. Our thoughts and wishes are with all of the people affected by the COVID-19.

Sincerely,

XIANG Bing
Founding Dean
Professor of China Business and Globalization
Cheung Kong Graduate School of Business