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Starbucks

Making Sense of the Chinese Consumer Revolution

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.

by Chris Russell | Jul. 2 2015

Starbucks in China: A Matcha Latte and Mooncakes, Please

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image.

by Li Hui | Jun. 11 2015

Starbucks Prices in China: How Much For a Cup of Coffee?

CCTV’s recent report examining Starbucks prices in China has created a storm in a coffee cup. Are the concerns.

by Brian Viard | Nov. 19 2013

Starbucks: Grinding away at China’s tea culture?

For thousands of years, the teahouse has served as the quintessential hangout for the people of China, starting from the.

by CKGSB Knowledge | Nov. 3 2010

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