#Taobao, #Starbucks, #Consumer Behavior, #Tmall, #Digital Marketing, #Chinese Consumers, #Luxury, #Slider, #Brand Loyalty, #Social Media
Making Sense of the Chinese Consumer Revolution
Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.
| Jul. 2 2015
Starbucks in China: A Matcha Latte and Mooncakes, Please
The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image.
| Jun. 11 2015
Starbucks Prices in China: How Much For a Cup of Coffee?
CCTV’s recent report examining Starbucks prices in China has created a storm in a coffee cup. Are the concerns.
| Nov. 19 2013
Starbucks: Grinding away at China’s tea culture?
For thousands of years, the teahouse has served as the quintessential hangout for the people of China, starting from the.
| Nov. 3 2010