Digital Marketing
The Secrets of Successful Digital Marketing in China
Arnold Ma, CEO of Europe’s first Anglo-Chinese digital marketing agency Qumin, explains how Chinese culture should always be.


| Sep. 3 2019
Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China
Chris Reitermann, CEO of Ogilvy China, discusses what the marketing and PR industry may look like by 2027.


| Mar. 12 2018
Making Sense of the Chinese Consumer Revolution
Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.


| Jul. 2 2015
CKGSB Knowledge Winter 2014 Issue: China Embraces the Sharing Economy
The sharing economy has threatened traditional industries in the West in the last few years. Now it’s gaining a.


| Dec. 2 2014
Tom Doctoroff on Marketing in the Digital Era
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.


| Nov. 26 2014
Mad Men 3.0: Advertising in the digital age in China
What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the.


| Oct. 10 2013
The Thinker Interview with Philip Kotler, the Father of Marketing
An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.


| Oct. 8 2013
Digital Marketing and China’s Expanding Internet: Innovation, Copycats and Creativity in China’s Tech Industry
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.


| Jun. 13 2013
Digital Marketing and China’s Expanding Internet: WeChat: China’s Wonder-Mobile App
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.


| Jun. 11 2013
Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.


| Jun. 6 2013