Digital Marketing

The Secrets of Successful Digital Marketing in China

Arnold Ma, CEO of Europe’s first Anglo-Chinese digital marketing agency Qumin, explains how Chinese culture should always be.

by Mable-Ann Chang | Sep. 3 2019

#Public Relations, #Digital Marketing, #Advertising

Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China

Chris Reitermann, CEO of Ogilvy China, discusses what the marketing and PR industry may look like by 2027.

by Mei Xinlei | Mar. 12 2018

#Digital Marketing, #Chinese Consumers, #Luxury, #Slider, #Brand Loyalty, #Social Media, #Taobao, #Starbucks, #Consumer Behavior, #Tmall

Making Sense of the Chinese Consumer Revolution

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.

by Chris Russell | Jul. 2 2015

#Innovation, #Alibaba, #Digital Marketing, #Shanghai FTZ, #Tesla, #Manufacturing, #CKGSB Knowledge, #Sharing Economy, #Property, #Gary Hamel, #Amazon, #Slider

CKGSB Knowledge Winter 2014 Issue: China Embraces the Sharing Economy

The sharing economy has threatened traditional industries in the West in the last few years. Now it’s gaining a.

by CKGSB Knowledge | Dec. 2 2014

#Twitter, #Slider, #Digital Marketing, #Li Ning, #BMW, #Brand Loyalty, #Social Media, #Apple

Tom Doctoroff on Marketing in the Digital Era

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.

by Neelima | Nov. 26 2014

#Digital Marketing, #Advertising, #Slider

Mad Men 3.0: Advertising in the digital age in China

What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the.

by Suzanne Edwards | Oct. 10 2013

#Marketing Models, #Digital Marketing, #Slider, #Marketing Mix

The Thinker Interview with Philip Kotler, the Father of Marketing

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.

by Neelima | Oct. 8 2013

#Shanzhai, #IP, #Sina, #WeChat, #Digital Marketing, #Tencent, #Slider, #Intellectual Property, #Alibaba