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Digital Marketing

The Secrets of Successful Digital Marketing in China

Arnold Ma, CEO of Europe’s first Anglo-Chinese digital marketing agency Qumin, explains how Chinese culture should always be.

by Mable-Ann Chang | Sep. 3 2019

Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China

Chris Reitermann, CEO of Ogilvy China, discusses what the marketing and PR industry may look like by 2027.

by Mei Xinlei | Mar. 12 2018

Making Sense of the Chinese Consumer Revolution

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.

by Chris Russell | Jul. 2 2015

CKGSB Knowledge Winter 2014 Issue: China Embraces the Sharing Economy

The sharing economy has threatened traditional industries in the West in the last few years. Now it’s gaining a.

by CKGSB Knowledge | Dec. 2 2014

Tom Doctoroff on Marketing in the Digital Era

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.

by Neelima | Nov. 26 2014

Mad Men 3.0: Advertising in the digital age in China

  What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the.

by Suzanne Edwards | Oct. 10 2013

The Thinker Interview with Philip Kotler, the Father of Marketing

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.

by Neelima | Oct. 8 2013

Digital Marketing and China’s Expanding Internet: Innovation, Copycats and Creativity in China’s Tech Industry

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 13 2013

Digital Marketing and China’s Expanding Internet: WeChat: China’s Wonder-Mobile App

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 11 2013

Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 6 2013

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