CKGSB Publication

Flying Unicorns, Hidden Dragons: 20 CKGSB Alumni Leading China’s Most Influential Companies

Cheung Kong Graduate School of Business’ (CKGSB) report, “Flying Unicorns, Hidden Dragons”, tracks down the school’s 20 most influential alumni who are founders, co-founders, and CEOs of unicorn companies in China valued at USD $1 billion or more.

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Cheung Kong Graduate School of Business’ (CKGSB) report, “Flying Unicorns, Hidden Dragons”, tracks down the school’s 20 most influential alumni who are founders, co-founders, or CEOs of unicorn companies in China valued at USD $1 billion or more.

The report traces the stories of CKGSB’s former students, such as how Jack Ma went from an English teacher to becoming the founder of Alibaba, Fu Chengyu from an oilfield laborer to Chairman of Sinopec, and Li Dongsheng who took China’s manufacturing industry global with TCL.

In the 20 articles that span the sectors of e-commerce, healthcare, logistics, private equity, retail, and technology, the report investigates the background of each alumnus, how they launched their businesses and their journeys to success with their companies.

The report not only offers an insight into how internationally well-known companies such as Alibaba and Pinduoduo were launched, it also investigates the business models of some of China’s most innovative startups such as FlashEX, SoYoung, and Ximalaya FM.

The report reflects CKGSB’s mission to educate and develop a new generation of economic disruptors, especially unicorn and unicorn-to-be companies, with a renewed and enhanced focus on global responsibility, social purpose and a long-term perspective. Many alumni in the report are at the forefront of sustainable sectors, such as energy storage, medical devices, and fitness.

CKGSB is the first business school to set up an ecosystem that focuses on unicorn and unicorn-to-be companies since 2015 in China in partnership with prominent companies, such as Alibaba, JD.com, Tencent, ByteDance and leading venture capitalists. This ecosystem has developed more than 1,000 founders and co-founders of companies with Series A financing to more mature start-ups, including 38 unicorn companies listed on CB Insights (2017-2022).

Table of Contents

Introduction

Xiang Bing – CKGSB’s Ecosystem for Unicorn and Unicorn-to-be Companies: Fostering a New Generation of Economic Disruption

E-commerce

1. Colin Huang – Creating a New Path for E-commerce with Pinduoduo
2. Jack Ma – Leading the E-commerce Revolution Through Alibaba
3. Miranda Qu – Integrating E-commerce and Lifestyle Sharing with Xiaohongshu
4. Eric Shen – Transforming E-commerce Through Online Discount Retail

Healthcare

5. Liu Wenjing – Breaking New Ground in the Medical Consumables Market
6. Jin Xing – Connecting Aesthetic Medical Providers with Consumers

Logistics

7. Fu Chengyu – Transforming China’s Oil Industry
8. Xue Peng – Launching the Personalized Courier Service FlashEX
9. Cheng Wei – Revolutionizing Travel with DiDi
10. Xu Yubin – From Courier to CEO of One of China’s Most Innovative Delivery Start-ups

Private Equity

11. David Yu – Investor and Pioneer of China’s Out-of-Home Advertising Market

Retail

12. Wang Ning – A College Student Who Founded China’s Largest Fitness Platform
13. Ding Shizhong – From Shoe Seller to Founder of China’s Largest Domestic Sports Company: Anta
14. Chai Xiu – Making Cheese Popular in China
15. Jacky Xu – Leading the Fashion Industry Down a New Path

Technology

16. Li Dongsheng – Paving the Way in Globalizing China’s Electronics Industry with TCL
17. Li Haibo – The Audiophile who Created China’s Leading Podcast Platform
18. Wang Lei – Leading China’s Energy Storage Market
19. Chen Shaojie – How a Gamer Disrupted the Video Game Market
20. Chen Yidan – Launching China’s Most Valuable Company: Tencent

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Chinese Companies’ New Playbook for Going Global

What does it now take for a Chinese company to build a business abroad rather than simply sell into it? This joint CKGSB–IE University report examines a new phase of Chinese globalization — from exporting products to exporting the capabilities behind them. Drawing on field research in Southeast Asia, it explores what separates the firms that build lasting businesses overseas from those that retreat.

Brand Intelligence: Navigating the Transformation in the AI and Web3 Era

Who owns the relationship with your customer — you, or the platform you reach them through? In Brand Intelligence, CKGSB Professor Baohong Sun argues that brands have outsourced their most valuable asset: the ability to learn from their own users. She sets out how AI, first-party data and Web3 let companies rebuild that intelligence in-house, turning marketing into a system that compounds over time.

China in the New World

What role should China play in a global company's strategy? Not every company needs to be in China, but few can now afford to ignore it. In China in the New World, CKGSB Professor Edward Tse argues that China has become a source of innovation, technology, capital, business models and standards — not simply a market or a manufacturing base — and sets out what that shift means for companies everywhere.

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