Taking a Hard Look at Customer Relationship Management
December 06, 2012
“Big Data” is fast becoming an important asset for companies. Deciphering data can lead to many useful insights about consumers and their preferences. But the reality is that only a handful of companies really understand how to leverage Big Data in the right way. Big Data is not just about the size of data, but also finding ways to mine the information hidden in the data.
Oded Netzer, the Philip H. Geier Jr. Associate Professor at Columbia University, has been focused on customer relationship management in a big way. During a recent visit to Beijing, Netzer sat down with Li Yang, Assistant Professor of Marketing at CKGSB, and elaborated on how companies can use data to come up with more product/service differentiation to achieve better customer acquisition and retention, and to survive and win in the increasingly competitive business environment.
Enjoying what you’re reading?
Article Subscribe (1)
CKGSB Report
Our Programs
Asia Start: AI + Digital China Expedition
Asia Start provides entrepreneurs and executives with unparalleled access to Asia’s dynamic digital economy and its business ecosystems, offering the latest trends and insights, strategies, and connections to overcome challenges and unlock future growth for your business in Asia and beyond.
LocationChina (Shanghai, Hangzhou, Shenzhen)
Date11 - 14 May, 2026
LanguageEnglish
Scaling Innovation: AI and Digital Strategies for Business Transformation
Global Unicorn Program Series
In partnership with Columbia Engineering
This program is designed to equip senior executives with the strategic insights and tools necessary to lead in this transformative era.
LocationNew York, USA
Date27 Sep - 02 Oct, 2026
LanguageEnglish
Emerging Tech Management Week: Silicon Valley
Global Unicorn Program Series
In partnership with UC Berkeley College of Engineering
This program equips participants with proven strategies, cutting-edge research, and the best-in-class advice to fuel innovation, seize emerging tech developments, and catalyse transformation within your organization.
LocationUC Berkeley
Date01 - 06 Nov, 2026
LanguageEnglish
Stanford & Silicon Valley Immersion Program
Global Unicorn Program Series
In partnership with Stanford Engineering Center for Global & Online Education
This CKGSB program equips entrepreneurs, intrapreneurs and key stakeholders with the tools, insights, and skills necessary to lead a new generation of unicorn companies.
LocationStanford University Campus,
California, United States
Date06 - 11 Dec, 2026
LanguageEnglish with Chinese Translation
