Taking a Hard Look at Customer Relationship Management
December 06, 2012
“Big Data” is fast becoming an important asset for companies. Deciphering data can lead to many useful insights about consumers and their preferences. But the reality is that only a handful of companies really understand how to leverage Big Data in the right way. Big Data is not just about the size of data, but also finding ways to mine the information hidden in the data.
Oded Netzer, the Philip H. Geier Jr. Associate Professor at Columbia University, has been focused on customer relationship management in a big way. During a recent visit to Beijing, Netzer sat down with Li Yang, Assistant Professor of Marketing at CKGSB, and elaborated on how companies can use data to come up with more product/service differentiation to achieve better customer acquisition and retention, and to survive and win in the increasingly competitive business environment.
Enjoying what you’re reading?
CKGSB Report
Related Articles
Our Programs
Asia Start
Asia Start provides entrepreneurs and executives with unparalleled access to Asia’s dynamic digital economy and its business ecosystems, offering the latest trends and insights, strategies, and connections to overcome challenges and unlock future growth for your business in Asia and beyond.
LocationBeijing, Shenzhen, Hong Kong
DateMarch 24-28, 2025
LanguageEnglish
Innovation, Scaling and the Next Generation of Unicorns Program
Global Unicorn Program Series
This 4-days program equips entrepreneurs, executives and investors with the tools to scale luxury brands globally, drawing inspiration from Italian heritage craftsmanship and leveraging innovation, sustainability, and cutting-edge strategies to drive success in international markets.
LocationMilan, Italy
DateApril 14-17, 2025
LanguageEnglish
Scaling Innovation: AI and Digital Strategies for Business Transformation
Global Unicorn Program Series
This program is designed to equip senior executives with the strategic insights and tools necessary to lead in this transformative era.
LocationNew York, USA
DateJune 23-27, 2025
LanguageEnglish
Global Unicorn Program: Scaling for Success in the Age of AI
Global Unicorn Program Series
In collaboration with the Stanford Center for Professional Development (SCPD), this CKGSB program equips entrepreneurs, intrapreneurs and key stakeholders with the tools, insights, and skills necessary to lead a new generation of unicorn companies.
LocationStanford University Campus, California, United States
DateSeptember 29 – October 3, 2025
LanguageEnglish
Emerging Tech Management Week: Silicon Valley
Global Unicorn Program Series
Co-developed by CKGSB and UC Berkeley College of Engineering, this program equips participants with proven strategies, cutting-edge research, and the best-in-class advice to fuel innovation, seize emerging tech developments, and catalyse transformation within your organization.
LocationUC Berkeley
DateNovember 2-7, 2025
LanguageEnglish
Disruption of Traditional Industries
Global Unicorn Program Series
The Global Unicorn Program in Disruption of Traditional Industries – presented jointly by CKGSB and University of Sydney – will emphasize Australia’s distinctive contributions.
LocationSydney, Australia
DateFebruary 22 - 26, 2026
LanguageEnglish
AI-Driven Healthcare Innovation Program
Global Unicorn Program Series
The 2025 Artificial Intelligence (AI)-Driven Healthcare Innovation Program stands at the forefront of addressing the critical need for innovative healthcare solutions powered by artificial intelligence.
LocationJohns Hopkins University, Washington, D.C.
DateSummer, 2026
LanguageEnglish
