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One of Korea’s most widely-read weekly business magazines, Economic Review, highlighted the power of sponsorships from Chinese corporations at this year’s World Cup in Russia. Despite the fact that China’s soccer team did not play on the fields, many Chinese corporations saw this world event as an opportunity to drive brand awareness thought sponsorships, paying a whopping USD 835 million to the organizing body. This is a symbol of China’s confidence in its own brand and economic strength as they actively expand overseas. The article cites CKGSB Knowledge as the source on materials related to growing confidence in “Made in China”.

The 1st cohort of China Start has brought together 22 attendees from 9 countries. The global entrepreneurs had received ultimate standard of China insight knowledge during a 5-day intensive courses from China’s economy experts (the CKGSB faculty), pitched to international institutional and angel investors, and had the opportunity to visit global conglomerates Alibaba, Tencent and JD.com. China Start, the first program of its kind has truly opened the doors for the world’s most forward-thinking entrepreneurs, allowing them to gain a first-hand experience of China’s vast and exciting market.

CKGSB has officially launched China’s first Master of Entrepreneurship and Technology Innovation (METI) program, with more than 30 students taking the inaugural class at CKGSB’s Shenzhen campus. The program is being run in collaboration with UC Berkeley and the Songshan Lake International Robot Industry Base, China’s leading R&D center for industrial robotics.

All interested marketing faculty and doctoral students are welcome to attend. Lunch, beverages and snacks will be served to all. Marketing faculty members are also invited to join the speakers for dinner. There is no registration fee.

Want to keep up with the latest developments in China’s economy and Financial Markets? Join CKGSB's full-time English MBA Info Session on Jun 23rd (Saturday) 2018 in Beijing, for an enlightening day on the newest insights around China’s ever-changing economy.

Growth hacking, a marketing technique from Silicon Valley coined in 2010 by Sean Ellis, aims to acquire and retain users for little or no cost quickly and efficiently. Since then, this concept has been continuously used and improved upon, becoming a key guideline for user growth teams at Internet start-ups in China. In a special event, CKGSB invites Sean Ellis, author of “Hacking Growth”, to meet with CKGSB students and alumni to reveal secrets of hacking marketing and growth.

The fourth China Start program for European entrepreneurs has been successfully completed with another cohort of professionals energized about the prospects for engaging with the China market. Taking place in Beijing, Shanghai and Shenzhen, this year’s program comprised of lectures from CKGSB’s world-class faculty, company visits to some of China’s top companies and live pitching sessions, attended by some of China’s wealthiest investors.

Come share ideas and thoughts at CKGSB's Full-time English MBA Breakfast Chat on May 4th, 2018 in Washington DC. Learn about CKGSB's MBA program which can help expand your horizon and launch your China business career.

CKGSB Dean Xiang Bing delivered a speech at the Margaret Thatcher Conference on China and Britain where he talked about UK’s impact on China’s economic development and what China can offer in the future.

Come share ideas and thoughts at CKGSB's Full-time English MBA Coffee Chat on May 1st, 2018 in New York. Learn about CKGSB's MBA program which can help expand your horizon and launch your China business career.

Come share ideas and thoughts at CKGSB's English MBA Coffee Chat on April 24th (Tue.) 2018 in Singapore. Learn about CKGSB's MBA program which can help expand your horizon and launch your China business career.

CKGSB and Australia’s Victorian Government will announce an exciting collaboration aimed at enhancing ties and a deeper understanding between Chinese and Australian businesses at this special workshop and panel session. Top representatives from business, academia and government will be in attendance.

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