Media Platforms’ Content Provision Strategy and Source of Profits
Wilfred Amaldoss
Fuqua School of Business, Duke University
11:20am-12:20pm
A Heuristic Approach to Explore: The Value of Perfect Information
Andrew Ching
Carey Business School, Johns Hopkins University
12:30-13:30pm Lunch Break
12:30-13:00pm Lunch Sharing
Field Experiments in the Tech Industry across US and China: Some Observations
Tianshu Sun 孙天澍
Marshall School of Business, University of Southern California
14:00-15:00pm
Prada Bags and Ice-cream Flavors: How Conspicuous Consumption Experiences Shape Consumer Creativity
Ravi Mehta
University of Illinois at Urbana-Champaign
15:15-16:15pm
Estimation of Preference Heterogeneity in Markets with Costly Search
Xiaojing Dong
Santa Clara University & LinkedIn
16:30-17:30pm
Adding a Carrot to a Stick May Backfire: A Randomized Controlled Trial on the Effects of Surcharge Donation
Xiuping Li
National University of Singapore
18:00pm Dinner
Note: All interested marketing faculty and doctoral students are welcome to attend. Lunch, beverages and snacks will be served to all. Marketing faculty members are also invited to join the speakers for dinner. There is no registration fee.
Understand China from the inside
Subscribe to our monthly newsletter today!
Subscribe to CKGSB Knowledge Newsletter
Know what’s next for business in China and beyond by subscribing to our quarterly magazine offered in print format and online. We’ll keep you updated on the latest trends, hot topics and more in our monthly newsletter.