2019 CKGSB Marketing Research Forum
2019-07-19  - Shanghai

Date: July 19, 2019

Location:  Classroom 1, CKGSB Shanghai Campus

Address:  Hongqiao Vanke Center T5, 988 Lane Shenchang Road, Minhang District, Shanghai


Language: English

Registration: To register, please click here

Contact: For further information or any questions please email Ming CHENG at mcheng@ckgsb.edu.cn


How Smartphone Addiction Affects Adolescent Students’ Work Engagement and Psychological Well-being

Juliet Zhu

Cheung Kong Graduate School of Business


Media Platforms’ Content Provision Strategy and Source of Profits

Wilfred Amaldoss

Fuqua School of Business, Duke University


A Heuristic Approach to Explore: The Value of Perfect Information

Andrew Ching

Carey Business School, Johns Hopkins University


12:30-13:30pm    Lunch Break


12:30-13:00pm    Lunch Sharing

Field Experiments in the Tech Industry across US and China: Some Observations

Tianshu Sun 孙天澍

Marshall School of Business, University of Southern California



Prada Bags and Ice-cream Flavors: How Conspicuous Consumption Experiences Shape Consumer Creativity

Ravi Mehta

University of Illinois at Urbana-Champaign


Estimation of Preference Heterogeneity in Markets with Costly Search

Xiaojing Dong

Santa Clara University & LinkedIn


Adding a Carrot to a Stick May Backfire: A Randomized Controlled Trial on the Effects of Surcharge Donation

Xiuping Li

National University of Singapore

  18:00pm     Dinner

Note: All interested marketing faculty and doctoral students are welcome to attend. Lunch, beverages and snacks will be served to all. Marketing faculty members are also invited to join the speakers for dinner. There is no registration fee.

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