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2019 CKGSB Marketing Research Forum
2019-07-19 - Shanghai
Date: July 19, 2019
Location: Classroom 1, CKGSB Shanghai Campus
Address: Hongqiao Vanke Center T5, 988 Lane Shenchang Road, Minhang District, Shanghai
上海市闵行区申长路988弄虹桥万科中心5号楼
Language: English
Registration: To register, please click here
Contact: For further information or any questions please email Ming CHENG at mcheng@ckgsb.edu.cn
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9:00-10:00am How Smartphone Addiction Affects Adolescent Students’ Work Engagement and Psychological Well-being Cheung Kong Graduate School of Business |
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10:10-11:10am Media Platforms’ Content Provision Strategy and Source of Profits Wilfred Amaldoss Fuqua School of Business, Duke University |
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11:20am-12:20pm A Heuristic Approach to Explore: The Value of Perfect Information Andrew Ching Carey Business School, Johns Hopkins University |
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12:30-13:30pm Lunch Break
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12:30-13:00pm Lunch Sharing Field Experiments in the Tech Industry across US and China: Some Observations Tianshu Sun 孙天澍 Marshall School of Business, University of Southern California
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14:00-15:00pm Prada Bags and Ice-cream Flavors: How Conspicuous Consumption Experiences Shape Consumer Creativity Ravi Mehta University of Illinois at Urbana-Champaign |
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15:15-16:15pm Estimation of Preference Heterogeneity in Markets with Costly Search Xiaojing Dong Santa Clara University & LinkedIn |
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16:30-17:30pm Adding a Carrot to a Stick May Backfire: A Randomized Controlled Trial on the Effects of Surcharge Donation Xiuping Li National University of Singapore |
| 18:00pm Dinner |
Note: All interested marketing faculty and doctoral students are welcome to attend. Lunch, beverages and snacks will be served to all. Marketing faculty members are also invited to join the speakers for dinner. There is no registration fee.
