CKGSB Knowledge
Fast food wars: China’s battle for burgers and chicken
China’s fitness boom: Running faster in a slower economy
The rise of China’s biotech industry
Economic security and EU-China trade relations
PROFESSOR ANALYSIS
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CKGSB Publication
Chinese Companies’ New Playbook for Going Global
What does it now take for a Chinese company to build a business abroad rather than simply sell into it? This joint CKGSB–IE University report examines a new phase of Chinese globalization — from exporting products to exporting the capabilities behind them. Drawing on field research in Southeast Asia, it explores what separates the firms that build lasting businesses overseas from those that retreat.
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