Phone: +86-10-8518 8858 ext. 3632
Associate Professor of Strategy and Economics
Academic Director for MBA
Areas of Expertise: Competitive Strategy, E-Commerce Strategy, Environmental Economics, Internet Adoption, Managerial Economics, Pricing and Product Strategies in IT, Product Upgrades
Brian Viard moved to Beijing in 2007 to join the faculty of Cheung Kong Graduate School of Business (CKGSB). Prior to that, he was a professor at Stanford Graduate School of Business. Professor Viard’s research focuses on industrial organization economics, economics of strategy, and environmental economics. He has studied the pricing and product strategies of firms in information and technology industries, including the role of product upgrades and complementary goods. In the telecommunications industry, he has examined how entry into local telecommunications markets affects consumer welfare and how competition in cellular phone markets influences technology adoption and pricing. He has also studied whether switching costs make markets more or less competitive and the effectiveness of reward programs in creating switching costs.
Professor Viard’s recent work focuses on the determinants of Internet adoption, including provider competition and availability of content. He is also currently examining the economic effects of China’s efforts to reduce automobile pollution and the effect of air pollution on manufacturing productivity. Professor Viard teaches courses on competitive strategy, managerial economics, and information goods markets and is the recipient of CKGSB’s inaugural M.B.A. Best Teaching Award. He received his Ph.D. in Business Economics from the University of Chicago.