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Invisible Hand Revealed

Not Just Another Day in the Park

by Brian Viard | Dec. 1 2016

Theme parks are normally a place to enjoy a nice day out with your friends or family. However, in mainland.

Who Benefits from Alibaba’s Singles Day?

by Brian Viard | Nov. 18 2016

It is a good time to reflect on Singles Day, a shopping carnival initiated by Alibaba that has just yielded.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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Keep Your Customers Happy but Disorganized to Prevent Buyer Power

As a seller, you may often encounter a situation like this: your customers gather and discuss the product they want.

by Brian Viard | Sep. 14 2016

Countering Supplier Power: Can an Employee be Too Good?

Managers instinctively think about the threat of competitors because they can push down prices and lower profits. But there are.

by Brian Viard | Mar. 9 2016

Market Entry: To Boldly Go Where Others Have Gone Before

The opening of the 1960s television show Star Trek which followed the voyages of the Starship Enterprise explained that its.

by Brian Viard | Dec. 22 2015

Price Wars and Why Companies Just Can’t Get Along

When I was in grade school, fights would occasionally break out on the playground. The commencement of these fights was.

by Brian Viard | Nov. 3 2015

China’s Pollution Tax: Putting a Price on Pollution

In a bid to improve the environment, the Chinese government is considering imposing a pollution tax. But how exactly should.

by Brian Viard | Sep. 15 2015

Externalities and Minding Other People’s Business

When externalities are present, decisions optimal for the person making them are not necessarily optimal for society. So what can.

by Brian Viard | Aug. 24 2015

China Film Group and the Art of Playing Favorites in China’s Movie Market

How gatekeeping by the China Film Group is altering the dynamics of Hollywood blockbusters in China.

by Brian Viard | Jul. 15 2015

Alibaba, Tencent and Walled Gardens: History Repeats Itself

In a bid to prevent users from venturing out of their proprietary environment, Alibaba and Tencent are aggressively adopting a.

by Brian Viard | May. 19 2015

Creating Customer Value is Not Enough

The price you are able to command for your services doesn’t just depend on how much customer value you.

by Brian Viard | Apr. 1 2015

Should the Liquor Tax in China be Higher?

Liquor tax in China is lower than in most other countries. Prof Brian Viard on whether there is a case.

by Brian Viard | Jan. 27 2015

When your Bank Interest is a Basketful of Vegetables

CKGSB professor Brian Viard on why Chinese banks are resorting to paying bank interest through Mercedes Benz cars, iPhones and.

by Brian Viard | Jan. 13 2015

Railroaded? The Logic Behind Merging Two Chinese Train Manufacturers

Examining the possible reasons behind the merger of two Chinese train manufacturers, China CNR Corp. and CSR Corp.

by Brian Viard | Dec. 9 2014

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