ArticleMay 22, 2019
In addition to the “black swan”, a term which refers to improbable and unforeseeable events, is the “gray rhino”, an expression coined by Michele Wucker to describe highly probable threats that have a potentially high impact yet are often ignored. Why do leaders and decision makers so often fail to address obvious dangers before they spiral out of control? That is the topic of Wucker’s book, The Gray Rhino, which is essential reading for managers, investors, planners, policy makers, and anyone else who wants to understand how to avoid getting trampled in an increasingly changing world.
