Professor AnalysisAugust 25, 2020
Zhu Rui (Juliet), Professor of Marketing, Cheung Kong Graduate School of Business, Li Mengjun, Senior Manager at Social Innovation and Brand Research Center, Cheung Kong Graduate School of Business, hou Wei, Research Assistant at Social Innovation and Brand Research Center, Cheung Kong Graduate School of Business China’s delivery industry has seen rapid growth rates in the last few years, exacerbated and propelled by its e-commerce economy. The total volume of express deliveries rose from 1.51 billion packages in 2008 to 63.52 billion packages in 2019, surpassing the United States, Japan, and advanced European economies combined. This accounts for more than 50% […]