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Yunnan Baiyao: A Rare Medicinal Herb Designed in Western-style
Supervising Professor: Xiang Bing; Case Researcher: Jiang Desong [ Language available : Chinese ]

“We cannot simply rely on our past. Yunnan Baiyao has to address changes in the market and the new energy they bring.” How did medical manufacturer Yunnan Baiyao absorb this new vitality in changing circumstances. How was the traditional firm able to rejuvinate itself?

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