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Marketing in the Moment

Social media can be a great tool for marketing in the moment. Also the worst.

by Li Hui | Jun. 10 2015

Tom Doctoroff on Marketing in the Digital Era

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.

by Neelima | Nov. 26 2014

China Roundup: RMB depreciation; China’s first bond market default; and Xi Jinping heads to Europe

The week that was: The Chinese government chooses not to bail out the beleaguered Chaori; RMB depreciation goes on even.

by Major Tian | Mar. 21 2014

China Roundup: LinkedIn Checks into China; Weibo to List on the NASDAQ; and the Renminbi Slides Further

  The week that was: LinkedIn enters China with an innovative model; Sina Weibo plans US listing; the Chinese renminbi.

by Major Tian | Feb. 28 2014

China’s Social Media Giants

  Unknown to most people outside China, the country has a very vibrant social media landscape. A surprisingly large percentage.

by CKGSB Knowledge | Dec. 13 2012

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