CKGSB website

CKGSB Knowledge

sustainable competitive advantage

Rita Gunther McGrath on the End of Sustainable Competitive Advantage

Strategy expert Rita Gunther McGrath says that the days of sustainable competitive advantage are long gone. Instead, companies should focus.

by Neelima Mahajan | Dec. 16 2013

Stay up to date with CKGSB!

Subscribe to CKGSB Newsletter