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L'Oreal
#Cosmetics, #Chinese Market, #Slider, #L'Oreal, #Competition, #Chinese Consumers, #Positioning, #Japan, #Proya, #E-Commerce, #Globalization
How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities
In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the.
| Nov. 5 2014
#Slider, #MNCs, #P&G, #Cosmetics, #Revlon, #Branding, #Consumers, #Online Shopping, #Chinese Market, #Taobao, #Garnier, #Industry, #L'Oreal, #MNC Strategy in China
In China’s Cosmetics Market Beauty is Pocket Deep
In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate? Stepping into the.
| May. 8 2014