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CKGSB Knowledge

Customer Relationship Management

The Subscription Economy: Mastering the New Subscription Model

The success of businesses in the new subscription economy needs more sophistication, nuance and responsiveness.

by Bennett Voyles | Jun. 18 2015

Taking a Hard Look at Customer Relationship Management

“Big Data” is fast becoming an important asset for companies. Deciphering data can lead to many useful insights.

by Li Yang | Dec. 7 2012

Understand China from the Inside

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