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Chinese Brands

The Chinese Smartphone Market: Who Will Be the Next Xiaomi?

From LeTV to OnePlus, the new contenders for the top spot in the Chinese smartphone market.

by Li Hui and Major Tian | Apr. 17 2015

Better Days for Business Between India and China?

Politics can often be a deal breaker in business between India and China. But now that might change due to.

by Neelima Mahajan | Oct. 20 2014

Understanding the Globalization of Chinese Companies

Joel Backaler, author of China Goes West, talks of the globalization of Chinese companies and whether or not the West.

by Neelima Mahajan | Jul. 30 2014

China Roundup: Transformers in China; Tencent’s stake in 58.com; and Hon Hai dumps Huawei

The week that was: Transformers raked in the riches in China; Chinese brands stole market share from global brands; Tencent.

by Major Tian | Jul. 4 2014

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

Huawei Takes on the World

Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward.

by Suzanne Edwards | Jun. 16 2014

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

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