China Strategy Archives - CKGSB

China Strategy

#China Strategy, #Starbucks, #Localization, #Chinese Consumers, #China-fication, #Slider

Starbucks in China: A Matcha Latte and Mooncakes, Please

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image.

by Li Hui | Jun. 11 2015

#Formula 1, #Manufacturing, #Rolls Royce, #Ferrari, #Consumers, #Chinese Market, #Automobiles, #Edwin Fenech, #Slider, #Chinese Car Market, #China Strategy

Ferrari in China: Turbo Brand

In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is.

by Suzanne Edwards | May. 14 2014

#Charity, #McDonald's, #China Strategy, #Corporate Social responsibility, #NGO, #Bob Langert

McDonald’s CSR experience in China

Corporate Social Responsibility (CSR) is a concept that an increasing number of foreign companies are focusing their attention on and.

by CKGSB Knowledge | Jun. 10 2011