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China Strategy

Starbucks in China: A Matcha Latte and Mooncakes, Please

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image.

by Li Hui | Jun. 11 2015

Ferrari in China: Turbo Brand

In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is.

by Suzanne Edwards | May. 14 2014

McDonald’s CSR experience in China

Corporate Social Responsibility (CSR) is a concept that an increasing number of foreign companies are focusing their attention on and.

by CKGSB Knowledge | Jun. 10 2011

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