Brian Viard
The Real Cost of Air Pollution in China
We all know that air pollution is bad for our health. But what is often overlooked is that high pollution.


| Apr. 13 2018
China’s Pollution Tax: Putting a Price on Pollution
In a bid to improve the environment, the Chinese government is considering imposing a pollution tax. But how exactly should.


| Sep. 15 2015
Externalities and Minding Other People’s Business
When externalities are present, decisions optimal for the person making them are not necessarily optimal for society. So what can.


| Aug. 24 2015
China Film Group and the Art of Playing Favorites in China’s Movie Market
How gatekeeping by the China Film Group is altering the dynamics of Hollywood blockbusters in China.


| Jul. 15 2015
Alibaba, Tencent and Walled Gardens: History Repeats Itself
In a bid to prevent users from venturing out of their proprietary environment, Alibaba and Tencent are aggressively adopting a.


| May. 19 2015
Creating Customer Value is Not Enough
The price you are able to command for your services doesn’t just depend on how much customer value you.


| Apr. 1 2015
Should the Liquor Tax in China be Higher?
Liquor tax in China is lower than in most other countries. Prof Brian Viard on whether there is a case.


| Jan. 27 2015
When your Bank Interest is a Basketful of Vegetables
CKGSB professor Brian Viard on why Chinese banks are resorting to paying bank interest through Mercedes Benz cars, iPhones and.


| Jan. 13 2015
Railroaded? The Logic Behind Merging Two Chinese Train Manufacturers
Examining the possible reasons behind the merger of two Chinese train manufacturers, China CNR Corp. and CSR Corp.


| Dec. 9 2014
Learning from Market Entry: Keep Your Entrants Imaginary
What industry incumbents can learn from the forces that guide market entry.



| Oct. 28 2014
Deciding to Invest in Something? Bear in Mind the Opportunity Cost
By using the principle of opportunity cost, Chinese companies can make better investment decisions.


| Sep. 23 2014
Will Competition Work in Chinese Industries?
Can increased competition in Chinese industries help the country meet its goals for greater reforms? During last November’s Third.



| Aug. 12 2014