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Brian Viard

The Real Cost of Air Pollution in China

We all know that air pollution is bad for our health. But what is often overlooked is that high pollution.

by Liu Sha | Apr. 13 2018

China’s Pollution Tax: Putting a Price on Pollution

In a bid to improve the environment, the Chinese government is considering imposing a pollution tax. But how exactly should.

by Brian Viard | Sep. 15 2015

Externalities and Minding Other People’s Business

When externalities are present, decisions optimal for the person making them are not necessarily optimal for society. So what can.

by Brian Viard | Aug. 24 2015

China Film Group and the Art of Playing Favorites in China’s Movie Market

How gatekeeping by the China Film Group is altering the dynamics of Hollywood blockbusters in China.

by Brian Viard | Jul. 15 2015

Alibaba, Tencent and Walled Gardens: History Repeats Itself

In a bid to prevent users from venturing out of their proprietary environment, Alibaba and Tencent are aggressively adopting a.

by Brian Viard | May. 19 2015

Creating Customer Value is Not Enough

The price you are able to command for your services doesn’t just depend on how much customer value you.

by Brian Viard | Apr. 1 2015

Should the Liquor Tax in China be Higher?

Liquor tax in China is lower than in most other countries. Prof Brian Viard on whether there is a case.

by Brian Viard | Jan. 27 2015

When your Bank Interest is a Basketful of Vegetables

CKGSB professor Brian Viard on why Chinese banks are resorting to paying bank interest through Mercedes Benz cars, iPhones and.

by Brian Viard | Jan. 13 2015

Railroaded? The Logic Behind Merging Two Chinese Train Manufacturers

Examining the possible reasons behind the merger of two Chinese train manufacturers, China CNR Corp. and CSR Corp.

by Brian Viard | Dec. 9 2014

Learning from Market Entry: Keep Your Entrants Imaginary

What industry incumbents can learn from the forces that guide market entry.

by Brian Viard | Oct. 28 2014

Deciding to Invest in Something? Bear in Mind the Opportunity Cost

By using the principle of opportunity cost, Chinese companies can make better investment decisions.

by Brian Viard | Sep. 23 2014

Will Competition Work in Chinese Industries?

Can increased competition in Chinese industries help the country meet its goals for greater reforms? During last November’s Third.

by Brian Viard | Aug. 12 2014

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