Alibaba’s Massive IP Protection Challenge
Alibaba, China’s largest e-commerce firm, recently smashed global records for its ‘Single’s Day’ promotion on 11th November.
| Jan. 27 2016
#Globalization, #Bosideng, #Chinese Brands, #Slider, #Marketing Strategy, #Shanghai Tang, #Branding, #Brands
China Markets its Marketing Strategy
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.
| Oct. 22 2012
Searching for an edge
Most people agree that China is losing its labor cost edge. So what will be the country’s next.
| May. 30 2012