Marketing Archives - Page 8 of 8 - CKGSB

Marketing

Chinese Consumers Up Their Vanity Spending

by Liu Sha and Deng Yuanyuan | Jun. 7 2016

Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a.

#eCommerce, #Consumer Behavior, #Chinese Consumers

Adidas in China: Chasing First

by Chris Russell | Feb. 9 2016

When you think of sports brands, there’s pretty much a 50% chance that it’s Adidas that comes to.

#Adidas, #Business Strategy

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#Retail, #Supplier Management, #360buy, #360buy.com, #E-tail, #Etail, #Gome, #Logistics, #Suning

E-tail versus retail: Can upstart company 360Buy succesfully compete with the two reigning giants of the appliance market?

When the top two Chinese home appliances retailers, Gome and Suning gained a third of the consumer market for the.

by CKGSB Knowledge | Nov. 8 2009

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