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Marketing

Adidas in China: Chasing First

by Chris Russell | Feb. 9 2016

When you think of sports brands, there’s pretty much a 50% chance that it’s Adidas that comes to.

Uniqlo in China: New Threads

by Helen Roxburgh | Jan. 19 2016

Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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