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Marketing

Building a Brand Identity to Create a High-Value Company

by Bennett Voyles | Aug. 29 2016

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

#Branding, #Competitive Advantage, #Shine and Rise series, #company culture

How to Create Your Product Differentiation Strategy

by Bennett Voyles | Aug. 24 2016

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

#Branding, #Marketing, #Shine and Rise series

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#Tier-2 Cities, #Tier-3 Cities, #Slider, #Luxury Goods, #Lower-Tier Cities, #Luxury Brands

The New Big Spenders

Luxury brands change tactics to drive sales in tier-two and tier-three cities   Just a decade ago, Jiefangbei.

by Matthew Jukes and Yan Ruiying | Nov. 16 2012

#Invisible Hand Revealed, #Game Theory, #Carrefour, #Price Wars, #Wal-Mart

What a Difference a Word Makes

Does it make more sense to ‘beat’ or ‘meet’ your rival’s price? Last time.

by Brian Viard | Nov. 1 2012

#Shanghai Tang, #Branding, #Brands, #Globalization, #Bosideng, #Chinese Brands, #Slider, #Marketing Strategy

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

#John Little, #Marketing, #Marketing Science, #Marketing Models

John Little: The man behind marketing science

John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.

by zhangkaifu | Oct. 19 2012

#International Olympic Committee, #Monopoly, #Monopoly Pricing, #Olympics

Invisible Hand Revealed: An Olympic Monopoly

The International Olympics Committee has mastered the art of monopoly pricing Now that the Olympics is over it is a.

by Brian Viard | Sep. 14 2012

#Burger King, #Fast Food, #KFC, #McDonald's

Chasing its China dream: Burger King’s dilemma

Burger King's ambitious plan to roll out 1,000 new restaurants in China is out of sync with reality.

by Bing Jing | Aug. 10 2012

#Branding, #Brands, #Consumers, #Shopping

Searching for an edge

Most people agree that China is losing its labor cost edge. So what will be the country’s next.

by Bennett Voyles | May. 30 2012

#Amazon, #Facebook, #Social Commerce, #Social Media, #Tao Jianghu, #Taobao, #Xiaomi

Socially commercial

In the West, many companies are already using social media to listen to customers, build brand loyalty and learn how.

by Lucille Liu | Apr. 10 2012

#Chinese Private Sector, #Chinese Luxury Brands, #Exception de Mixmind, #Fashion, #Luxury Goods

“New luxury” and the rise of a Chinese luxury clothing brand

Mao Jihong, founder and president of Mixmind Art & Design Co., Ltd., is known internationally for establishing the first and.

by CKGSB Knowledge | Mar. 12 2012

#Local Brands, #Local Government, #Power, #Research, #Group Buying, #GroupOn, #GroupOn China

Doing Business with China: The Power of Local

The experience of multinational companies shows that succeeding in doing business with China depends on a good understanding of local.

by Sam Waldo | Jan. 18 2012

#MNE, #OEM, #Original Equipment Manufacturer, #Pearl River Piano, #QC, #Quality Control, #Localization, #Country of Origin

Pearl River Piano: Building a Chinese brand for the global market

Pearl River Piano has been China’s largest piano manufacturer since 1992. Based in Guangzhou, the company has undergone.

by CKGSB Knowledge | Aug. 27 2010

#Adidas, #Apparel, #Nike, #Peak, #Peak Sports Products Company, #Sportswear

New highs for Peak and Chinese Sportswear ahead?

This December, Peak Sport Products Co, a leading sportswear-maker and distributor in China, signed endorsement contacts with basketball players.

by CKGSB Knowledge | Mar. 30 2010

Understand China from the inside

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