Building a Brand Identity to Create a High-Value Company
| Aug. 29 2016
These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.
How to Create Your Product Differentiation Strategy
| Aug. 24 2016
Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.
CKGSB Knowledge is the school's quarterly English language publication.Read
The New Big Spenders
Luxury brands change tactics to drive sales in tier-two and tier-three cities Just a decade ago, Jiefangbei.
| Nov. 16 2012
What a Difference a Word Makes
Does it make more sense to ‘beat’ or ‘meet’ your rival’s price? Last time.
| Nov. 1 2012
China Markets its Marketing Strategy
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.
| Oct. 22 2012
John Little: The man behind marketing science
John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.
| Oct. 19 2012
Invisible Hand Revealed: An Olympic Monopoly
The International Olympics Committee has mastered the art of monopoly pricing Now that the Olympics is over it is a.
| Sep. 14 2012
Chasing its China dream: Burger King’s dilemma
Burger King's ambitious plan to roll out 1,000 new restaurants in China is out of sync with reality.
| Aug. 10 2012
Searching for an edge
Most people agree that China is losing its labor cost edge. So what will be the country’s next.
| May. 30 2012
In the West, many companies are already using social media to listen to customers, build brand loyalty and learn how.
| Apr. 10 2012
“New luxury” and the rise of a Chinese luxury clothing brand
Mao Jihong, founder and president of Mixmind Art & Design Co., Ltd., is known internationally for establishing the first and.
| Mar. 12 2012
Doing Business with China: The Power of Local
The experience of multinational companies shows that succeeding in doing business with China depends on a good understanding of local.
| Jan. 18 2012
Pearl River Piano: Building a Chinese brand for the global market
Pearl River Piano has been China’s largest piano manufacturer since 1992. Based in Guangzhou, the company has undergone.
| Aug. 27 2010
New highs for Peak and Chinese Sportswear ahead?
This December, Peak Sport Products Co, a leading sportswear-maker and distributor in China, signed endorsement contacts with basketball players.
| Mar. 30 2010