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Marketing

How to Create Your Product Differentiation Strategy

by Bennett Voyles | Aug. 24 2016

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

Chinese Consumers Up Their Vanity Spending

by Liu Sha and Deng Yuanyuan | Jun. 7 2016

Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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What a Difference a Word Makes

Does it make more sense to ‘beat’ or ‘meet’ your rival’s price? Last time.

by Brian Viard | Nov. 1 2012

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

John Little: The man behind marketing science

John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.

by zhangkaifu | Oct. 19 2012

Invisible Hand Revealed: An Olympic Monopoly

The International Olympics Committee has mastered the art of monopoly pricing Now that the Olympics is over it is a.

by Brian Viard | Sep. 14 2012

Chasing its China dream: Burger King’s dilemma

Burger King's ambitious plan to roll out 1,000 new restaurants in China is out of sync with reality.

by Bing Jing | Aug. 10 2012

Searching for an edge

Most people agree that China is losing its labor cost edge. So what will be the country’s next.

by Bennett Voyles | May. 30 2012

Socially commercial

In the West, many companies are already using social media to listen to customers, build brand loyalty and learn how.

by Lucille Liu | Apr. 10 2012

“New luxury” and the rise of a Chinese luxury clothing brand

Mao Jihong, founder and president of Mixmind Art & Design Co., Ltd., is known internationally for establishing the first and.

by CKGSB Knowledge | Mar. 12 2012

Doing Business with China: The Power of Local

The experience of multinational companies shows that succeeding in doing business with China depends on a good understanding of local.

by Sam Waldo | Jan. 18 2012

Pearl River Piano: Building a Chinese brand for the global market

Pearl River Piano has been China’s largest piano manufacturer since 1992. Based in Guangzhou, the company has undergone.

by CKGSB Knowledge | Aug. 27 2010

New highs for Peak and Chinese Sportswear ahead?

This December, Peak Sport Products Co, a leading sportswear-maker and distributor in China, signed endorsement contacts with basketball players.

by CKGSB Knowledge | Mar. 30 2010

E-tail versus retail: Can upstart company 360Buy succesfully compete with the two reigning giants of the appliance market?

When the top two Chinese home appliances retailers, Gome and Suning gained a third of the consumer market for the.

by CKGSB Knowledge | Nov. 8 2009

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