The Future of Eco-Fashion
| Apr. 16 2021
A case study by Li Mengjun, a researcher at the CKGSB Research Center for Social Innovation and Business for Good.
| Mar. 19 2020
China’s national sportswear champion, Anta, has set its sights on becoming the country’s new market leader. Will it.
CKGSB Knowledge is the school's quarterly English language publication.Read
The Talking Cure: Storytelling As a Sales and Management Tool
Storytelling is one of the most important skills for leaders to learn, because their job is to gain trust, and.
| Dec. 12 2016
Dorie Clark on Defining Your Personal Brand
With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk.
| Sep. 19 2016
VANCL: China’s Clothing Giant Stumbles Back From the Brink
China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.
| Sep. 12 2016
Build Your Career and Build Your Personal Brand
In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.
| Aug. 31 2016
Building a Brand Identity to Create a High-Value Company
These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.
| Aug. 29 2016
How to Create Your Product Differentiation Strategy
Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.
| Aug. 24 2016
Is Time Running Out For Luxury in China?
Luxury brands have never had it this bad in China. For most of them, China is no longer the cash.
| Jan. 25 2016
Uniqlo in China: New Threads
Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.
| Jan. 19 2016
Yum China: Can it Become ‘Finger Lickin’ Good’ Again?
Yum Brands, owner of brands like KFC, Pizza Hut and Taco Bell, has been on a scary roller coaster ride.
| Oct. 26 2015
Is Under Armour the Underdog in the Chinese Sportswear Market?
An underdog in an industry dominated by giants, sportswear brand Under Armour recently pulled off a growth miracle by increasing.
| Oct. 14 2015
BMW China: Foot to the Floor
BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.
| Jul. 1 2015
Why Lenovo (Really) Needs to Keep ZUK at Arm’s Length
Lenovo is trying to crack the Chinese smartphone market with ZUK, the erstwhile ShenQi. But has it really figured things.
| Jun. 15 2015