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Branding

The Future of Eco-Fashion

by Li Mengjun | Apr. 16 2021

A case study by Li Mengjun, a researcher at the CKGSB Research Center for Social Innovation and Business for Good.

#Sustainability, #Sustainable Fashion

Going Global

by Mark Andrews | Mar. 19 2020

China’s national sportswear champion, Anta, has set its sights on becoming the country’s new market leader. Will it.

#Sportswear, #Anta, #Business of Sports

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#corporate storytelling, #storytelling in business

The Talking Cure: Storytelling As a Sales and Management Tool

Storytelling is one of the most important skills for leaders to learn, because their job is to gain trust, and.

by Bennett Voyles | Dec. 12 2016

#Conversation, #Q&A, #Shine and Rise series, #Personal branding

Dorie Clark on Defining Your Personal Brand

With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk.

by Bennett Voyles | Sep. 19 2016

#Apparel, #Marketing, #Chinese Consumers, #Online retail

VANCL: China’s Clothing Giant Stumbles Back From the Brink

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

by Deng Yuanyuan | Sep. 12 2016

#Shine and Rise series, #Personal branding, #Career

Build Your Career and Build Your Personal Brand

In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.

by Bennett Voyles | Aug. 31 2016

#Shine and Rise series, #company culture, #Branding, #Competitive Advantage

Building a Brand Identity to Create a High-Value Company

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

by Bennett Voyles | Aug. 29 2016

#Branding, #Marketing, #Shine and Rise series

How to Create Your Product Differentiation Strategy

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

by Bennett Voyles | Aug. 24 2016

#Luxury Goods, #Luxury Brands, #luxury consumers

Is Time Running Out For Luxury in China?

Luxury brands have never had it this bad in China. For most of them, China is no longer the cash.

by Deng Yuanyuan and Li Hui | Jan. 25 2016

#Branding, #Retail, #Fashion, #Uniqlo

Uniqlo in China: New Threads

Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.

by Helen Roxburgh | Jan. 19 2016

#KFC, #Consumer Behavior, #Yum! Brands, #Fast Food in China

Yum China: Can it Become ‘Finger Lickin’ Good’ Again?

Yum Brands, owner of brands like KFC, Pizza Hut and Taco Bell, has been on a scary roller coaster ride.

by Li Hui | Oct. 26 2015

#Slider, #Retail, #Adidas, #Nike, #Chinese Market, #Under Armour

Is Under Armour the Underdog in the Chinese Sportswear Market?

An underdog in an industry dominated by giants, sportswear brand Under Armour recently pulled off a growth miracle by increasing.

by Major | Oct. 14 2015

#Car Dealerships, #Lower-Tier Cities, #MNC Strategy in China, #EV, #Slider, #BMW

BMW China: Foot to the Floor

BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.

by Neelima Mahajan | Jul. 1 2015

#Slider, #Competition, #Xiaomi, #Technology, #Lenovo, #Smartphone

Why Lenovo (Really) Needs to Keep ZUK at Arm’s Length

Lenovo is trying to crack the Chinese smartphone market with ZUK, the erstwhile ShenQi. But has it really figured things.

by Major | Jun. 15 2015

Understand China from the Inside

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