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The Future of Eco-Fashion

by Li Mengjun | Apr. 16 2021

A case study by Li Mengjun, a researcher at the CKGSB Research Center for Social Innovation and Business for Good.

Going Global

by Mark Andrews | Mar. 19 2020

China’s national sportswear champion, Anta, has set its sights on becoming the country’s new market leader. Will it.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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The Talking Cure: Storytelling As a Sales and Management Tool

Storytelling is one of the most important skills for leaders to learn, because their job is to gain trust, and.

by Bennett Voyles | Dec. 12 2016

Dorie Clark on Defining Your Personal Brand

With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk.

by Bennett Voyles | Sep. 19 2016

VANCL: China’s Clothing Giant Stumbles Back From the Brink

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

by Deng Yuanyuan | Sep. 12 2016

Build Your Career and Build Your Personal Brand

In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.

by Bennett Voyles | Aug. 31 2016

Building a Brand Identity to Create a High-Value Company

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

by Bennett Voyles | Aug. 29 2016

How to Create Your Product Differentiation Strategy

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

by Bennett Voyles | Aug. 24 2016

Is Time Running Out For Luxury in China?

Luxury brands have never had it this bad in China. For most of them, China is no longer the cash.

by Deng Yuanyuan and Li Hui | Jan. 25 2016

Uniqlo in China: New Threads

Japanese clothing retailer Uniqlo has quickly found huge popularity in China based on an ethos of high quality at affordable.

by Helen Roxburgh | Jan. 19 2016

Yum China: Can it Become ‘Finger Lickin’ Good’ Again?

Yum Brands, owner of brands like KFC, Pizza Hut and Taco Bell, has been on a scary roller coaster ride.

by Li Hui | Oct. 26 2015

Is Under Armour the Underdog in the Chinese Sportswear Market?

An underdog in an industry dominated by giants, sportswear brand Under Armour recently pulled off a growth miracle by increasing.

by Major | Oct. 14 2015

BMW China: Foot to the Floor

BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.

by Neelima Mahajan | Jul. 1 2015

Why Lenovo (Really) Needs to Keep ZUK at Arm’s Length

Lenovo is trying to crack the Chinese smartphone market with ZUK, the erstwhile ShenQi. But has it really figured things.

by Major | Jun. 15 2015

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