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CKGSB Faculty | SUN Baohong

SUN Baohong

Dean's Distinguished Chair Professor of Marketing, Cheung Kong Graduate School of Business (CKGSB)
 
PhD, University of Southern California

Areas of Expertise

Big Data Marketing, Consumer Behavior and Trends, Customer Relationship Management, Digital Branding and Marketing, Dynamic Structural Models and Interactive Marketing Mix, E-commerce, Pricing Strategy, Social Commerce

Teaches

EE, EMBA, Chinese MBA, English MBA, Global Programs

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ACHIEVEMENTS

PUBLICATIONS

Courses

Understand China from the inside

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