CKGSB Faculty | SUN Baohong

SUN Baohong

Dean's Distinguished Chair, Professor of Marketing, Associate Dean for Americas
 
PhD, University of Southern California

Areas of Expertise

Big Data Marketing, Consumer Behavior and Trends, Customer Relationship Management, Digital Branding and Marketing, Dynamic Structural Models and Interactive Marketing Mix, E-commerce, Pricing Strategy, Social Commerce

BIO

ACHIEVEMENTS

PUBLICATIONS

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