Tara R. Marsh, director of content marketing, Wuderman, WPP, gave an interactive talk on the content marketing landscape. The audience learned about the changing relationships between brands, agencies, and publishers as well as the importance of delivering value to audiences if you wish to earn their time, attention, and business.
With the rapid global evolution of digital media, brands have more ways than ever to differentiate themselves. Global Branding in the Digital Era, a program presented jointly by CKGSB and Yale School of Management, the leading business schools of China and the US, and WPP, the global leader in marketing services, guides CMOs and other C-suite executives from China, the US and elsewhere to build and lead customer-focused organizations for today’s digital era.