Apply now
Background Background
  • Logo
  • Logo

Unicorn Program in
Luxury & Tech

Global Unicorn Series
  • 23 - 26 Sep, 2024
  • ESCP Montparnasse Campus, Paris

CKGSB-ESCP Global Unicorn Program in Luxury & Tech

Date 23-26 September 2024

In-person ESCP Montparnasse Campus, Paris

Fee EUR €8,000

Delivered collaboratively by ESCP and CKGSB, this immersive program is tailored for visionary global leaders seeking to navigate the intersection of luxury and technology.

Download Program Agenda Apply now Contact the program team

    Program Overview

    Join a unique and immersive 4-day program that explores in-depth the critical macro and micro issues facing the luxury sector today. Designed for visionary global leaders seeking to navigate the intersection of luxury & technology and devise sustainable competitive advantages. This program will help you stay ahead of the latest digital trends, cutting-edge technology, strategic innovation and geopolitical shifts transforming the luxury sector. Discover how new technologies like generative AI, augmented reality, blockchain, Web3, data-driven marketing, machine learning and ESG are shaping the latest luxury branding strategies, elevating consumer experiences and unlocking global market opportunities.

    Learn from a dynamic team of globally diverse experts and academics from CKGSB and ESCP Business School. This program utilizes the resources from both schools to not only offer interactive discussions with industry experts, founders, investors and global peers, but also hands-on learning from the iconic luxury department store Galerie La Fayette. The program also offers exclusive visits to the world’s largest start-up facility Station F, and the Paris Chamber of Commerce and Industry with the special presence of its President, Soumia Malinbaum.

    Program Highlights

    Program Highlights

    Understand Tech Trends in the Luxury Sector and Hone Your Digital Strategy

    Explore how technology, such as generative AI, blockchains, augmented reality, metaverse, ditial marketing and Web3, are integrated into the luxury sector, leveraging digital tools and analytics to devise successful business strategies.

    Leverage the French Start-Up Ecosystem

    Get exclusive access to Station F (world’s largest startup facility) and the Paris Chamber of Commerce and Industry; connect and build your own ecosystems for sustainable growth.

    Lead with Future Proof Insights

    Benefit from global faculty insights and their deep industry knowledge, providing you with the tools to navigate the complexities of implementintng new technologies in the luxury industry and lead with confidence.

    Apply Hands-on Practical tools

    Dive deep into the Galerie La Fayette, to gain hands-on insights into the challenges and best practices in cultivating innovation within the sector.

    Foster Positive Change in the Luxury Sector

    • Benefit from expert insights and practical methodologies to effectively deploy tech solutions addressing pressing societal and environmental challenges in the luxury sector.
    • Embracing global perspectives and cross-cultural insights.
    • Cultivate trusted relationships with globally-minded entrepreneurs and executives from diverse ecosystems, opening doors for future opportunities and collaborations.

    Key Focus Areas

    • Acquire strategies to navigate the evolving tech landscape and apply it for growth and competitive advantage in the luxury sector
    • Enhance luxury branding to captivate premium consumers
    • Understand how technologies like generative AI, Web3 and blockchain are used for effective marketing and boost the consumer experience
    • Explore new market opportunities
    • Embrace global perspectives and cross-cultural insights
    • Gain insights into globalization strategies for rapid growth
    • Understand the geopolitical dynamics impacting EU-China relations
    • Integrate sustainability into the core of your brand, positioning it for the future

    Who Should Attend

    • Future-oriented leaders looking to advance their brand through digital transformation and leading companies seeking to become more innovative and sustainable
    • Founders of high-potential tech or luxury related startups seeking digital strategies for rapid growth in the luxury market
    • Investors from VC, PE firms and other investing entities, such as corporate venture arms and family offices, interested in backing the next breakthrough tech unicorn in the luxury market
    • Senior executives from top-tier organizations undergoing digital transformation for sustainable growth and embracing disruptive technologies

    Past Program Participants

    • Typical profiles include: founder & CEO, strategic advisor, VP of open innovation & venturing, head of strategy, head of digital innovation, VP of engineering, sales operations director, solution architecture director, supply chain business partner, chief technology officer, COO, VP.
    • Typical industries include: retail & consumer goods, finance & insurance, entertainment & media, fashion & beauty, information technology, manufacturing, services, logistics & supply chain.

    Program Details

    Place: ESCP Montparnasse Campus, Paris
    Dates 23-26 September 2024
    Fee: EUR €8,000

    Includes tuition, course materials, lunches, and welcome and farewell dinners
    CKGSB alumni are entitled to a scholarship of 20% of the tuition fee (talk to our program representative to apply).


    A dynamic team of globally-diverse experts, carefully chosen from CKGSB and ESCP Business School, anchors our unicorn program. These renowned professors in luxury, entrepreneurship and technology bring a wealth of experience, ensuring you will receive top-notch guidance in scaling your ventures.

    XIANG Bing

    Founding Dean and Dean's Distinguished Chair Professor of China Business and Globalization, Cheung Kong Graduate School of Business (CKGSB)


    Founder, Idea Farm Ventures; Former Chair Professor of Marketing, Wharton School

    TAO Zhigang

    Professor of Strategy and Economics and Associate Dean for Europe, Cheung Kong Graduate School of Business (CKGSB)

    Qunkai (Kevin) LIU

    General Manager Europe of Cyclone Robotics

    Jérôme Creel

    Associate Professor of Economics at ESCP Europe

    Marc Sasserath

    Professor for Innovation & Entrepreneurship, ESCP; Founder & CEO, Sasserath Munzinger Plus;Founder & Chairman, SK+ Sasserath Kienbaum Plus

    Christian Auriach

    Professor of Innovation Performance Management & Innovation Portfolio Management, ESCP; Founder, Scenent;

    Martin Kupp

    Professor of Entrepreneurship and Strategy, ESCP

    Benjamin Voyer

    Cartier Chaired Professor of Behavioural Science; Professor of Entrepreneurship, ESCP

    Olivier Nicolay

    Non-Executive Director, HARRODS; Former President for UK, Canada and LATAM region, CHANEL; ESCP Guest Lecturer and Investor

    Laurent Therezien

    Managing Parnter, Therrira Invest, Entrepreneur & Investor

    About the Organizers

    Cheung Kong Graduate School of Business

    Established in Beijing in November 2002, CKGSB is China’s first privately-funded, research-intensive and non-for-profit business school. The school aims to cultivate transformative business leaders with a global vision, sense of social responsibility, innovative mindset, and ability to lead with empathy and compassion. Today, CKGSB stands apart for its full-time, world-class faculty, research excellence, China insights and unparalleled alumni network. More than half of its 55 faculty members previously held tenure or senior professorships at top business schools, such as MIT, Wharton, and Yale. CKGSB is also the preferred choice for management education among established business leaders and a new generation of disruptors in China and the wider region. More than half of CKGSB’s 22,000 alumni are at the CEO or Chairman level and, collectively, they lead one fifth of China’s 100 most valuable brands.

    CKGSB is the first business school in China, since 2015, and now globally to offer programs specifically designed for unicorn and soon-to-be-unicorn founders. It aims to build a global ecosystem for the next generation of unicorn and soon-to-be-unicorn companies, with a renewed and enhanced emphasis on global responsibility, social purpose and long-term perspective. Thus far, this ecosystem has developed 1,200 founders and co-founders of companies with Series A to more mature start-up companies, including 41 unicorn companies listed on CB Insights (2017-2022).


    ESCP Business School was founded in 1819. The School has chosen to teach responsible leadership, open to the world and based on European multiculturalism. Six campuses in Berlin, London, Madrid, Paris, Turin and Warsaw are the stepping stones that allow students to experience this European approach to management.

    Several generations of entrepreneurs and managers were thus trained in the firm belief that the business world may feed society in a positive way. This conviction and ESCP’s values - excellence, singularity, creativity and plurality - daily guide our mission and build its pedagogical vision.

    ESCP Business School Quick Facts:
    · The World's Business School (est.1819)
    · Multi-accredited: AACSB, EQUIS, EFMD MBA, EFMD EMBA, and 5 European Higher Ed Standards
    · A comprehensive portfolio of 48 programmes: Bachelor, MiM, 28 MScs, MBA, 2 PhDs, 13 Executive Masters, EMBA, Global Executive PhD, and a custom and open programme offer.
    · 10, 000 + students in degree programmes representing 130 nationalities
    · 200 research-active professors representing over 33 nationalities across our 6 campuses
    · 145 academic alliances in 48 countries, in Europe and the world
    · 6, 000 high-level participants in customised trainings and executive education
    · 80,000+ active alumni in over 150 countries in the world

    Financial Times Rankings results
    #1 Master in Finance in the world
    #3 Executive MBA in the world
    #4 Master in Management in the world
    #4 Business School in Europe

    Any questions? Contact our Program Manager

    Jennifer Wang

    Program Manager

    +44(0)7717 748 855

    "*" indicates required fields

    This field is for validation purposes and should be left unchanged.

    Looking for another program?

    Explore our various executive education programs catering to individuals, companies or schools.

    Frontiers in Digital Innovation: AI, Future of Tech & Data Science

    This program offers you the opportunity to master AI algorithms and data analytics, navigate future technology landscapes, and embrace cross-cultural perspectives.

    Explore Program

    The Biotech Accelerator Unicorn Program

    This program equips CEOs and founders in the life sciences and biotechnology industry with the essential knowledge and connections needed to thrive in this rapidly evolving sector.

    Explore Program

    Emerging Tech Management Week: Silicon Valley

    This program offers insights into emerging technology developments and the skills required to innovate, grow, and transform your business strategy.

    Explore Program

    Understand China from the inside

    Subscribe to our monthly newsletter today!