Join a unique and immersive 4-day program that explores in-depth the critical macro and micro issues facing the luxury sector today. Designed for visionary global leaders seeking to navigate the intersection of luxury & technology and devise sustainable competitive advantages. This program will help you stay ahead of the latest digital trends, cutting-edge technology, strategic innovation and geopolitical shifts transforming the luxury sector. Discover how new technologies like generative AI, augmented reality, blockchain, Web3, data-driven marketing, machine learning and ESG are shaping the latest luxury branding strategies, elevating consumer experiences and unlocking global market opportunities.
Learn from a dynamic team of globally diverse experts and academics from CKGSB and ESCP Business School. This program utilizes the resources from both schools to not only offer interactive discussions with industry experts, founders, investors and global peers, but also hands-on learning from the iconic luxury department store Galerie La Fayette. The program also offers exclusive visits to the prestigious family-owned luxury leather goods house Létrange, and the Paris Chamber of Commerce and Industry with the special presence of its President – Soumia Malinbaum.
Explore how technology, such as generative AI, blockchains, augmented reality, metaverse, ditial marketing and Web3, are integrated into the luxury sector, leveraging digital tools and analytics to devise successful business strategies.
Get exclusive access to the Paris Chamber of Commerce and Industry and the the French leather goods brand Létrange; connect and build your own ecosystems for sustainable growth.
Benefit from global faculty insights and their deep industry knowledge, providing you with the tools to navigate the complexities of implementintng new technologies in the luxury industry and lead with confidence.
Dive deep into the Galerie La Fayette and Létrange, to gain hands-on insights into the challenges and best practices in cultivating innovation within the sector.
Place: ESCP Montparnasse Campus, Paris
Dates 23-26 September 2024
Fee: EUR €8,000
Includes tuition, course materials, lunches, and welcome and farewell dinners
CKGSB alumni are entitled to a scholarship of 20% of the tuition fee (talk to our program representative to apply).
A dynamic team of globally-diverse experts, carefully chosen from CKGSB and ESCP Business School, anchors our unicorn program. These renowned professors in luxury, entrepreneurship and technology bring a wealth of experience, ensuring you will receive top-notch guidance in scaling your ventures.
Founding Dean and Dean's Distinguished Chair Professor of China Business and Globalization, Cheung Kong Graduate School of Business (CKGSB)
Founder, Idea Farm Ventures; Former Chair Professor of Marketing, Wharton School
Professor of Strategy and Economics and Associate Dean for Europe, Cheung Kong Graduate School of Business (CKGSB)
General Manager Europe of Cyclone Robotics
Associate Professor of Economics at ESCP Europe
Professor for Innovation & Entrepreneurship, ESCP; Founder & CEO, Sasserath Munzinger Plus；Founder & Chairman, SK+ Sasserath Kienbaum Plus
Professor of Innovation Performance Management & Innovation Portfolio Management, ESCP; Founder, Scenent；
Professor of Entrepreneurship and Strategy, ESCP
Cartier Chaired Professor of Behavioural Science; Professor of Entrepreneurship, ESCP
Non-Executive Director, HARRODS; Former President for UK, Canada and LATAM region, CHANEL; ESCP Guest Lecturer and Investor
Managing Parnter, Therrira Invest, Entrepreneur & Investor
Established in Beijing in November 2002, CKGSB is China’s first privately-funded, research-intensive and non-for-profit business school. The school aims to cultivate transformative business leaders with a global vision, sense of social responsibility, innovative mindset, and ability to lead with empathy and compassion. Today, CKGSB stands apart for its full-time, world-class faculty, research excellence, China insights and unparalleled alumni network. More than half of its 55 faculty members previously held tenure or senior professorships at top business schools, such as MIT, Wharton, and Yale. CKGSB is also the preferred choice for management education among established business leaders and a new generation of disruptors in China and the wider region. More than half of CKGSB’s 22,000 alumni are at the CEO or Chairman level and, collectively, they lead one fifth of China’s 100 most valuable brands.
CKGSB is the first business school in China, since 2015, and now globally to offer programs specifically designed for unicorn and soon-to-be-unicorn founders. It aims to build a global ecosystem for the next generation of unicorn and soon-to-be-unicorn companies, with a renewed and enhanced emphasis on global responsibility, social purpose and long-term perspective. Thus far, this ecosystem has developed 1,200 founders and co-founders of companies with Series A to more mature start-up companies, including 41 unicorn companies listed on CB Insights (2017-2022).
ESCP Business School was founded in 1819. The School has chosen to teach responsible leadership, open to the world and based on European multiculturalism. Six campuses in Berlin, London, Madrid, Paris, Turin and Warsaw are the stepping stones that allow students to experience this European approach to management.
Several generations of entrepreneurs and managers were thus trained in the firm belief that the business world may feed society in a positive way. This conviction and ESCP’s values - excellence, singularity, creativity and plurality - daily guide our mission and build its pedagogical vision.
ESCP Business School Quick Facts:
· The World's Business School (est.1819)
· Multi-accredited: AACSB, EQUIS, EFMD MBA, EFMD EMBA, and 5 European Higher Ed Standards
· A comprehensive portfolio of 48 programmes: Bachelor, MiM, 28 MScs, MBA, 2 PhDs, 13 Executive Masters, EMBA, Global Executive PhD, and a custom and open programme offer.
· 10, 000 + students in degree programmes representing 130 nationalities
· 200 research-active professors representing over 33 nationalities across our 6 campuses
· 145 academic alliances in 48 countries, in Europe and the world
· 6, 000 high-level participants in customised trainings and executive education
· 80,000+ active alumni in over 150 countries in the world
Financial Times Rankings results
#1 Master in Finance in the world
#3 Executive MBA in the world
#4 Master in Management in the world
#4 Business School in Europe
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