CKGSB website

CKGSB Knowledge

Social Commerce

Will WeChat Succeed in Mobile Commerce?

WeChat, China’s wildly popular social messaging app, is experimenting with mobile commerce in a bid to become an.

by Li Hui | Aug. 26 2014

Social Commerce in China Goes Beyond Sharing

Dabbling in social commerce might help Chinese e-commerce companies deal with fickle consumers and heightened competition. 11th November 2012.

by Iris Mir | Jan. 28 2013

Socially commercial

In the West, many companies are already using social media to listen to customers, build brand loyalty and learn how.

by Lucille Liu | Apr. 10 2012

Stay up-to-date with CKGSB!

Subscribe to CKGSB Newsletter