Public Relations
Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China
Chris Reitermann, CEO of Ogilvy China, discusses what the marketing and PR industry may look like by 2027.

| Mar. 12 2018
#Public Relations, #Chinese Market, #Chinese Consumers, #McDonald's, #Crisis Management, #Slider, #Communication, #Social Media, #CCTV, #Media, #Food Safety
First Response: a Crisis Management Strategy for China
As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.

| Feb. 9 2015
Smeared! How to Survive a Smear Campaign
For a more detailed analysis of how to fight a smear campaign, see Smeared! Why Reputation Management Matters – Even.

| Jul. 23 2013
Smeared! Why Reputation Management Matters – Even to China’s Instant Noodle King
Smear campaigns are hurting businesses in China. Here’s how some smart reputation management can help. In China, the.

| Jul. 22 2013