Public Relations Archives - CKGSB

Public Relations

#Digital Marketing, #Advertising, #Public Relations

Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China

Chris Reitermann, CEO of Ogilvy China, discusses what the marketing and PR industry may look like by 2027.

by Mei Xinlei | Mar. 12 2018

#Media, #Food Safety, #Public Relations, #Chinese Market, #Chinese Consumers, #McDonald's, #Crisis Management, #Slider, #Communication, #Social Media, #CCTV

First Response: a Crisis Management Strategy for China

As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.

by Jen Swanson | Feb. 9 2015

#Smear Campaign, #Slider, #Dark PR, #Public Relations, #Reputation Management

Smeared! How to Survive a Smear Campaign

For a more detailed analysis of how to fight a smear campaign, see Smeared! Why Reputation Management Matters – Even.

by Angela Doland | Jul. 23 2013

#Reputation Management, #Slider, #Dark PR, #Master Kong, #Public Relations

Smeared! Why Reputation Management Matters – Even to China’s Instant Noodle King

Smear campaigns are hurting businesses in China. Here’s how some smart reputation management can help. In China, the.

by Angela Doland | Jul. 22 2013