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Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China

What makes Chinese consumers tick? That’s the question Chris Reitermann, CEO of Ogilvy China, has been puzzling over for.

by Mei Xinlei | Mar. 12 2018

First Response: a Crisis Management Strategy for China

As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.

by Jen Swanson | Feb. 9 2015

Smeared! How to Survive a Smear Campaign

For a more detailed analysis of how to fight a smear campaign, see Smeared! Why Reputation Management Matters – Even.

by Angela Doland | Jul. 23 2013

Smeared! Why Reputation Management Matters – Even to China’s Instant Noodle King

Smear campaigns are hurting businesses in China. Here’s how some smart reputation management can help. In China, the.

by Angela Doland | Jul. 22 2013

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