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CKGSB Knowledge

Outbound Market

Ctrip Goes on a Round the World Trip

Leading Chinese online travel company Ctrip now faces the dual challenges of overseas expansion and stronger competitors.

by Nicole Sy | Jul. 29 2015

How Brands are Falling in Love With Chinese Tourists

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

by Li Hui | Apr. 7 2015

Chinese Outbound Investment in Real Estate: Brick by Brick

Anbang Insurance's purchase of New York's iconic Waldorf Astoria Hotel stunned many, but it's only the tip.

by Li Hui | Oct. 16 2014

Holiday Diary: Chinese Outbound Tourism Statistics

A look at Chinese outbound tourism statistics: which countries feature big on the travel plans of Chinese tourists and how.

by CKGSB Knowledge | Aug. 18 2014

Understand China from the Inside

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