CKGSB website
Outbound Market
#Qunar, #Ctrip, #Slider, #Competition, #Online Shopping, #Tourism, #Chinese Consumers, #Outbound Market
Ctrip Goes on a Round the World Trip
Leading Chinese online travel company Ctrip now faces the dual challenges of overseas expansion and stronger competitors.
| Jul. 29 2015
#Branding, #Consumer Behavior, #Tourism, #Advertising, #Chinese Consumers, #Outbound Market, #Slider, #Yidao Yongche
How Brands are Falling in Love With Chinese Tourists
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.
| Apr. 7 2015
#Ping An Insurance, #Hotel, #Wanda, #Outbound Market, #Slider, #Chinese Outbound Investment, #Real Estate, #Fosun, #Investment
Chinese Outbound Investment in Real Estate: Brick by Brick
Anbang Insurance's purchase of New York's iconic Waldorf Astoria Hotel stunned many, but it's only the tip.
| Oct. 16 2014
Holiday Diary: Chinese Outbound Tourism Statistics
A look at Chinese outbound tourism statistics: which countries feature big on the travel plans of Chinese tourists and how.
| Aug. 18 2014