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Spreading Their Wings: How Millennials Turn the World of Travel Upside-down

Chinese millennials promise to reshape the global tourism industry. Unlike their parents’ generation, who preferred to travel abroad on Chinese.

by Lu-Hai Liang | Sep. 19 2018

Why Chinese Consumers are Leaving Multinational Brands on the Shelf

More domestic brands appearing on store shelves may indicate that the golden days for foreign brands are slipping away.

by Richard Whiddington | Jun. 20 2018

Understand China from the Inside

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