Multinationals in China
Stephan Kothrade on the Value of Integration
Stephan Kothrade, BASF Greater China president and chairman, discusses plans for the company’s first wholly owned plant in China.


| Sep. 23 2019
Multinational Companies in China: Stuck in the Middle
US trade tariffs have exacerbated a tough business climate in China for multinational companies.


| Mar. 4 2019
Patrick Horgan of Rolls-Royce: Powering into the Future
Few in the expat business community can rival Patrick Horgan’s depth and range of experience in the Chinese market.


| May. 30 2018
Torben Pheiffer on Chinese Consumer Behavior in a Rapidly Changing Market
Torben Pheiffer from SapientNitro explains how MNCs need to adapt their branding strategies in China.


| Aug. 17 2016
Uber China Faces a Massive Challenge in the China Market
Uber has largely managed to avoid conflict by operating as a separate Chinese subsidiary on the mainland.


| Jul. 12 2016
Apple in China: Can it Retain its Shine?
Greater China is now Apple’s number two market after North America.


| Apr. 25 2016