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MNC Strategy in China

BMW China: Foot to the Floor

BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.

by Neelima Mahajan | Jul. 1 2015

The Going Gets Tough for MNCs in China

A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing.

by Neelima Mahajan and Major Tian | Aug. 20 2014

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate?  Stepping into the.

by Jill Petzinger | May. 8 2014

3M Company: In China for China

Francis Hu, COO and CFO at 3M China, talks about the company’s ‘location management’ strategy and the opportunity in.

by Neelima Mahajan | Feb. 13 2014

China’s Fourth-Tier Cities: The Road Less Worn

China’s fourth-tier consumer markets come into their own. If you travel to China’s poorest fourth-tier-cities.

by Berken Byrne | Feb. 18 2013

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