MNC Strategy in China Archives - CKGSB

MNC Strategy in China

#Lower-Tier Cities, #MNC Strategy in China, #EV, #Slider, #BMW, #Car Dealerships

BMW China: Foot to the Floor

BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.

by Neelima Mahajan | Jul. 1 2015

#Slider, #MNC Strategy in China, #Google, #Human Resources, #Li Ning, #Economic Growth, #State Owned Enterprises, #Branding, #Chinese Market, #Huawei, #Government Control, #Baidu

The Going Gets Tough for MNCs in China

A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing.

by Neelima Mahajan and Major Tian | Aug. 20 2014

#P&G, #Cosmetics, #Revlon, #Branding, #Consumers, #Online Shopping, #Chinese Market, #Taobao, #Garnier, #Industry, #L'Oreal, #MNC Strategy in China, #Slider, #MNCs

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate? Stepping into the.

by Jill Petzinger | May. 8 2014

#Slider, #MNC Strategy in China, #MNCs, #Business Strategy, #3M, #Consumers, #Beijing, #Management

3M Company: In China for China

Francis Hu, COO and CFO at 3M China, talks about the company’s ‘location management’ strategy and the opportunity in.

by Neelima Mahajan | Feb. 13 2014

#Apple, #Multinational Company, ##Fourth-Tier Cities, #KFC, ##Philips, #MNC Strategy in China, #Slider, #MNCs

China’s Fourth-Tier Cities: The Road Less Worn

China’s fourth-tier consumer markets come into their own. If you travel to China’s poorest fourth-tier-cities.

by Berken Byrne | Feb. 18 2013