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#EU-China Relations, #US-China Relations, #Branding, #Localization, #Marketing, #Chinese Outbound Investments

When Branding Meets Politics: Interview with Shaun Rein

One of the world’s most high-profile China experts, Shaun Rein made his name by highlighting new trends in.

by Dominic Morgan | Mar. 19 2018

#Marketing, #IBM, #Branding

Big Blue Dances in the Digital Era: An interview with IBM China’s CMO

Companies are dying fast these days. In the 1950s, the average age of a company on the Standard & Poor’s.

by Liu Sha | Nov. 13 2017

#Huawei, #Marketing, #DJI, #Branding

Can China Move Beyond Its Cheap Reputation?

Doreen Wang, author of the BrandZ Top 30 Chinese Global Brand Builders report, discusses challenges for China’s “glocalized” brands.

by Deng Yuanyuan | Jun. 5 2017

#Apparel, #Marketing, #Chinese Consumers, #Online retail

VANCL: China’s Clothing Giant Stumbles Back From the Brink

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

by Deng Yuanyuan | Sep. 12 2016

#Branding, #Marketing, #Shine and Rise series

How to Create Your Product Differentiation Strategy

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

by Bennett Voyles | Aug. 24 2016

#Marketing, #Slider, #Patents, #Smartphone, #Business Model Innovation, #Internet of Things, #Xiaomi, #Apple, #Lenovo

Xiaomi’s Mission Impossible?

Having conquered China’s smartphone market, Xiaomi now wants to take over your living room—and the world.

by Chris Russell | Apr. 28 2015

#Xiaomi, #Apple, #Lenovo, #Marketing, #Smartphone, #Fire Phone, #Slider, #LeTV

Can the LeTV Smartphone Succeed in China’s Uber Competitive Market?

Online video platform LeTV believes its new smartphone can demolish competition. Is that too wild an ambition.

by Major | Apr. 14 2015

#Globalization, #Marketing, #Consumer Behavior, #Cadillac, #Slider, #Coca-cola

Coke’s Secret Formula: Cultural Equity

University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

by Neelima | Nov. 24 2014

#Invisible Hand Revealed, #JD.com, #Brian Viard, #Foxconn, #Pricing, #eCommerce, #Slider, #Marketing, #Alibaba, #Google, #Alipay, #Android, #WeChat

Learning from Market Entry: Keep Your Entrants Imaginary

What industry incumbents can learn from the forces that guide market entry.

by Brian Viard | Oct. 28 2014

#Slider, #The Art of Choosing, #Marketing, #Mindset, #Choice

Sheena Iyengar: Choice Liberates. Or Does It?

Sheena Iyengar, author of The Art of Choosing, on the limitations of choice—and how to choose wisely.

by Neelima Mahajan | Oct. 1 2014

#Lenovo, #Globalization, #Marketing, #Chinese Brands, #Slider, #Made in China, #Business Strategy, #Samsung, #Chinese Company, #Branding, #Huawei

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

#Branding, #Automobiles, #Local Brands, #Marketing, #BYD, #Electric Vehicles, #Slider, #Elon Musk, #EV, #Tesla

Can BYD Auto Go Head to Head with Tesla?

Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.

by Major Tian | May. 20 2014

Understand China from the Inside

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