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#Localization, #Marketing, #Chinese Outbound Investments, #EU-China Relations, #US-China Relations, #Branding

When Branding Meets Politics: Interview with Shaun Rein

One of the world’s most high-profile China experts, Shaun Rein made his name by highlighting new trends in.

by Dominic Morgan | Mar. 19 2018

#Branding, #Marketing, #IBM

Big Blue Dances in the Digital Era: An interview with IBM China’s CMO

Companies are dying fast these days. In the 1950s, the average age of a company on the Standard & Poor’s.

by Liu Sha | Nov. 13 2017

#Branding, #Huawei, #Marketing, #DJI

Can China Move Beyond Its Cheap Reputation?

Doreen Wang, author of the BrandZ Top 30 Chinese Global Brand Builders report, discusses challenges for China’s “glocalized” brands.

by Deng Yuanyuan | Jun. 5 2017

#Online retail, #Apparel, #Marketing, #Chinese Consumers

VANCL: China’s Clothing Giant Stumbles Back From the Brink

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

by Deng Yuanyuan | Sep. 12 2016

#Marketing, #Shine and Rise series, #Branding

How to Create Your Product Differentiation Strategy

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

by Bennett Voyles | Aug. 24 2016

#Internet of Things, #Xiaomi, #Apple, #Lenovo, #Marketing, #Slider, #Patents, #Smartphone, #Business Model Innovation

Xiaomi’s Mission Impossible?

Having conquered China’s smartphone market, Xiaomi now wants to take over your living room—and the world.

by Chris Russell | Apr. 28 2015

#Marketing, #Smartphone, #Fire Phone, #Slider, #LeTV, #Xiaomi, #Apple, #Lenovo

Can the LeTV Smartphone Succeed in China’s Uber Competitive Market?

Online video platform LeTV believes its new smartphone can demolish competition. Is that too wild an ambition.

by Major | Apr. 14 2015

#Marketing, #Consumer Behavior, #Cadillac, #Slider, #Coca-cola, #Globalization

Coke’s Secret Formula: Cultural Equity

University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.

by Neelima | Nov. 24 2014

#Alibaba, #Google, #Alipay, #Android, #WeChat, #Invisible Hand Revealed, #JD.com, #Brian Viard, #Foxconn, #Pricing, #eCommerce, #Slider, #Marketing

Learning from Market Entry: Keep Your Entrants Imaginary

What industry incumbents can learn from the forces that guide market entry.

by Brian Viard | Oct. 28 2014

#Marketing, #Mindset, #Choice, #Slider, #The Art of Choosing

Sheena Iyengar: Choice Liberates. Or Does It?

Sheena Iyengar, author of The Art of Choosing, on the limitations of choice—and how to choose wisely.

by Neelima Mahajan | Oct. 1 2014

#Business Strategy, #Samsung, #Chinese Company, #Branding, #Huawei, #Lenovo, #Globalization, #Marketing, #Chinese Brands, #Slider, #Made in China

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

#Electric Vehicles, #Slider, #Elon Musk, #EV, #Tesla, #Branding, #Automobiles, #Local Brands, #Marketing, #BYD

Can BYD Auto Go Head to Head with Tesla?

Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.

by Major Tian | May. 20 2014

Understand China from the Inside

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