When Branding Meets Politics: Interview with Shaun Rein
One of the world’s most high-profile China experts, Shaun Rein made his name by highlighting new trends in.
| Mar. 19 2018
Big Blue Dances in the Digital Era: An interview with IBM China’s CMO
Companies are dying fast these days. In the 1950s, the average age of a company on the Standard & Poor’s.
| Nov. 13 2017
Can China Move Beyond Its Cheap Reputation?
Doreen Wang, author of the BrandZ Top 30 Chinese Global Brand Builders report, discusses challenges for China’s “glocalized” brands.
| Jun. 5 2017
VANCL: China’s Clothing Giant Stumbles Back From the Brink
China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.
| Sep. 12 2016
How to Create Your Product Differentiation Strategy
Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.
| Aug. 24 2016
Xiaomi’s Mission Impossible?
Having conquered China’s smartphone market, Xiaomi now wants to take over your living room—and the world.
| Apr. 28 2015
Can the LeTV Smartphone Succeed in China’s Uber Competitive Market?
Online video platform LeTV believes its new smartphone can demolish competition. Is that too wild an ambition.
| Apr. 14 2015
Coke’s Secret Formula: Cultural Equity
University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
| Nov. 24 2014
Learning from Market Entry: Keep Your Entrants Imaginary
What industry incumbents can learn from the forces that guide market entry.
| Oct. 28 2014
Sheena Iyengar: Choice Liberates. Or Does It?
Sheena Iyengar, author of The Art of Choosing, on the limitations of choice—and how to choose wisely.
| Oct. 1 2014
Martin Roll on Building Strong Chinese Brands
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.
| Jul. 1 2014
Can BYD Auto Go Head to Head with Tesla?
Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li.
| May. 20 2014