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Marketing Strategy

#The Chinapreneurs, #Social Media, #Xiaomi, #Huawei, #Marketing Strategy, #Slider, #Smartphone, #Competition, #OnePlus

OnePlus and its Global-First Strategy

Chinese smartphone company OnePlus has received many accolades in the global market. Can it recreate the same magic in China.

by Major | Jun. 23 2015

#Retail, #Marketing Strategy, #Big Data, #Brand Loyalty, #Subscription Economy, #Slider

The Subscription Economy: Why Subscriptions are More Popular than Ever

Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in.

by Bennett Voyles | Jun. 17 2015

#Slider, #Meizu, #Lei Jun, #Branding, #Weibo, #Social Media, #Xiaomi, #Marketing Strategy, #Twitter, #JD.com, #Infiniti

Marketing in the Moment

Social media can be a great tool for marketing in the moment. Also the worst.

by Li Hui | Jun. 10 2015

#Localization, #Marketing Strategy, #Uber, #Didi Dache, #Kuaidi Dache, #Yidao Yongche, #Slider

Of Rickshaws, Cats and Uber China

Uber China is going all out to woo customers with quirky promotions. Here’s how.

by Li Hui | Apr. 23 2015

#Daniel Kirchert, #Automobiles, #Infiniti, #Nissan, #Chinese Car Market, #Localization, #Slider, #Marketing Strategy, #Sponsorship, #Video Interview, #BMW

Infiniti China: Taking On the Country’s Luxury Car Market

Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.

by Neelima Mahajan and Major Tian | Sep. 10 2014

#E-Books, #eCommerce, #E-reading, #Amazon, #Fire Phone, #Jeff Bezos, #Technology, #Kindle, #Business Models, #Slider, #Marketing Strategy, #Google, #Smartphone, #Consumers

Can Amazon’s Fire Phone Replicate the Kindle’s Success?

Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get.

by Major Tian | Aug. 5 2014

#Facebook, #Creativity, #Social Media, #Research, #Apple, #Slider, #R&D, #Marketing Strategy, #Innovation

Diffusion of Innovation: What Sticks, What Doesn’t and Why

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.

by Neelima Mahajan | May. 6 2014

#Movie Industry, #Slider, #Invisible Hand Revealed, #Film Production, #Game Theory, #Marketing Strategy

Box Office Sales: It’s all a Matter of Timing (Part 1)

  Box office sales are a function of movie release timings, but warding off competition is a different ball game.

by Brian Viard | Apr. 7 2014

#Globalization, #Bosideng, #Chinese Brands, #Slider, #Marketing Strategy, #Shanghai Tang, #Branding, #Brands

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

Understand China from the Inside

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