OnePlus and its Global-First Strategy
Chinese smartphone company OnePlus has received many accolades in the global market. Can it recreate the same magic in China.
| Jun. 23 2015
The Subscription Economy: Why Subscriptions are More Popular than Ever
Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in.
| Jun. 17 2015
Marketing in the Moment
Social media can be a great tool for marketing in the moment. Also the worst.
| Jun. 10 2015
Of Rickshaws, Cats and Uber China
Uber China is going all out to woo customers with quirky promotions. Here’s how.
| Apr. 23 2015
Infiniti China: Taking On the Country’s Luxury Car Market
Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.
| Sep. 10 2014
Can Amazon’s Fire Phone Replicate the Kindle’s Success?
Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get.
| Aug. 5 2014
Diffusion of Innovation: What Sticks, What Doesn’t and Why
Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.
| May. 6 2014
Box Office Sales: It’s all a Matter of Timing (Part 1)
Box office sales are a function of movie release timings, but warding off competition is a different ball game.
| Apr. 7 2014
China Markets its Marketing Strategy
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.
| Oct. 22 2012