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Marketing Strategy

OnePlus and its Global-First Strategy

Chinese smartphone company OnePlus has received many accolades in the global market. Can it recreate the same magic in China.

by Major | Jun. 23 2015

The Subscription Economy: Why Subscriptions are More Popular than Ever

Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in.

by Bennett Voyles | Jun. 17 2015

Marketing in the Moment

Social media can be a great tool for marketing in the moment. Also the worst.

by Li Hui | Jun. 10 2015

Of Rickshaws, Cats and Uber China

Uber China is going all out to woo customers with quirky promotions. Here’s how.

by Li Hui | Apr. 23 2015

Infiniti China: Taking On the Country’s Luxury Car Market

Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.

by Neelima Mahajan and Major Tian | Sep. 10 2014

Can Amazon’s Fire Phone Replicate the Kindle’s Success?

Amazon CEO Jeff Bezos is placing big bets on the new Fire Phone. But the first challenge is to get.

by Major Tian | Aug. 5 2014

Diffusion of Innovation: What Sticks, What Doesn’t and Why

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.

by Neelima Mahajan | May. 6 2014

Box Office Sales: It’s all a Matter of Timing (Part 1)

  Box office sales are a function of movie release timings, but warding off competition is a different ball game.

by Brian Viard | Apr. 7 2014

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

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