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Lower-Tier Cities

BMW China: Foot to the Floor

BMW China President and CEO Karsten Engel on how China became the company's largest market globally, and how things.

by Neelima Mahajan | Jul. 1 2015

China’s Luxury Market Grows in Lower-Tier Cities

Ogilvy & Mather Chief Knowledge Officer Kunal Sinha believes that China’s lower tier cities hold the key to the.

by Neelima | Jul. 10 2013

Lower-tier Cities: China’s Next Big Thing

Ogilvy & Mather’s Kunal Sinha believes that China’s lower-tier cities hold the key to the country’s.

by Neelima | Jul. 9 2013

Download the June 2013 issue of CKGSB Magazine: Future of Freemium

You are invited to download the June issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER.

by CKGSB Knowledge | Jul. 1 2013

The New Big Spenders

Luxury brands change tactics to drive sales in tier-two and tier-three cities   Just a decade ago, Jiefangbei.

by Matthew Jukes and Yan Ruiying | Nov. 16 2012

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