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Localization

Diversified Thinking

Given the unique challenges presented by the China market to foreign businesses, the importance of strategic thinking cannot be understated.

by Edward Tse | Aug. 5 2022

When Branding Meets Politics: Interview with Shaun Rein

One of the world’s most high-profile China experts, Shaun Rein made his name by highlighting new trends in.

by Dominic Morgan | Mar. 19 2018

Torben Pheiffer on Chinese Consumer Behavior in a Rapidly Changing Market

Torben Pheiffer from SapientNitro explains how MNCs need to adapt their branding strategies in China.

by Tom Nunlist | Aug. 17 2016

How LinkedIn China Learnt to Win Friends and Influence People

In China, LinkedIn is offering its tried and tested formula of professional networking with unique twists.

by Li Hui | Jul. 14 2015

Starbucks in China: A Matcha Latte and Mooncakes, Please

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image.

by Li Hui | Jun. 11 2015

Of Rickshaws, Cats and Uber China

Uber China is going all out to woo customers with quirky promotions. Here’s how.

by Li Hui | Apr. 23 2015

Amazon China: A Lightweight

Amazon China is redoubling its efforts, but will it succeed at the second attempt in the country's hyper-competitive.

by Ana Swanson | Jan. 14 2015

Tesla China: Charging Up!

Having finally brought its innovative technology here, Tesla China now faces the challenge of making it work in the world.

by Chris Russell | Dec. 12 2014

India-China Relations: Silk Road 2.0

Will India’s new Prime Minister Narendra Modi change India-China business relations.

by Ana Swanson | Sep. 22 2014

Innovation Works and its Silicon Valley Dreams

Innovation Works, the Beijing-headquartered incubator founded by former Google China chief Kai-Fu Lee, has set up a base.

by Beidi Zhang | Sep. 15 2014

Infiniti China: Taking On the Country’s Luxury Car Market

Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.

by Neelima Mahajan and Major Tian | Sep. 10 2014

Face-off! MNCs versus Chinese Companies

In China’s fast-changing business environment, multinational companies are finding it increasingly hard to compete with Chinese companies.

by Suzanne Edwards | Sep. 9 2014

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