Torben Pheiffer from SapientNitro explains how MNCs need to adapt their branding strategies in China.
| Aug. 17 2016
Innovation Works, the Beijing-headquartered incubator founded by former Google China chief Kai-Fu Lee, has set up a base.
| Sep. 15 2014
Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.
| Sep. 10 2014
In China’s fast-changing business environment, multinational companies are finding it increasingly hard to compete with Chinese companies.
| Sep. 9 2014