Given the unique challenges presented by the China market to foreign businesses, the importance of strategic thinking cannot be understated.
| Aug. 5 2022
When Branding Meets Politics: Interview with Shaun Rein
One of the world’s most high-profile China experts, Shaun Rein made his name by highlighting new trends in.
| Mar. 19 2018
Torben Pheiffer on Chinese Consumer Behavior in a Rapidly Changing Market
Torben Pheiffer from SapientNitro explains how MNCs need to adapt their branding strategies in China.
| Aug. 17 2016
How LinkedIn China Learnt to Win Friends and Influence People
In China, LinkedIn is offering its tried and tested formula of professional networking with unique twists.
| Jul. 14 2015
Starbucks in China: A Matcha Latte and Mooncakes, Please
The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image.
| Jun. 11 2015
Of Rickshaws, Cats and Uber China
Uber China is going all out to woo customers with quirky promotions. Here’s how.
| Apr. 23 2015
Amazon China: A Lightweight
Amazon China is redoubling its efforts, but will it succeed at the second attempt in the country's hyper-competitive.
| Jan. 14 2015
Tesla China: Charging Up!
Having finally brought its innovative technology here, Tesla China now faces the challenge of making it work in the world.
| Dec. 12 2014
India-China Relations: Silk Road 2.0
Will India’s new Prime Minister Narendra Modi change India-China business relations.
| Sep. 22 2014
Innovation Works and its Silicon Valley Dreams
Innovation Works, the Beijing-headquartered incubator founded by former Google China chief Kai-Fu Lee, has set up a base.
| Sep. 15 2014
Infiniti China: Taking On the Country’s Luxury Car Market
Infiniti, a relatively new entrant in China's luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD.
| Sep. 10 2014
Face-off! MNCs versus Chinese Companies
In China’s fast-changing business environment, multinational companies are finding it increasingly hard to compete with Chinese companies.
| Sep. 9 2014