Globalization
How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities
In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the.


| Nov. 5 2014
Understanding the Globalization of Chinese Companies
Joel Backaler, author of China Goes West, talks of the globalization of Chinese companies and whether or not the West.


| Jul. 30 2014
Martin Roll on Building Strong Chinese Brands
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.


| Jul. 1 2014
The World Trade Organization’s Bali Package: Good News for China
The World Trade Organization’s Bali deal is likely to boost China’s economy tremendously. Here’s how. Eighteen.


| Dec. 19 2013
How Chinese Companies are Making it in America
How private Chinese companies are navigating mergers and acquisitions in the US. At times, the obstacles seemed insurmountable. The acquisition.


| Nov. 11 2013
Download the March 2013 issue of CKGSB Magazine: Tapping homegrown innovation
You are invited to download the March issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER.


| Mar. 25 2013
Growth Engine: China’s Search Giant Baidu
In a little over a decade since it came into being, China’s first homegrown search engine, Baidu, has become.


| Mar. 12 2013
Stepping Out: The Globalization Strategies of Chinese Companies
Chinese companies are globalizing on an unprecedented scale, but with mixed success. For the investors, it was all backwards. In.


| Feb. 22 2013
Where in the World is China Investing?
In 2011 China engaged in multilateral trade across the globe, both spending on imported goods and services, and investing in.


| Jan. 25 2013
Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun
Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started.


| Dec. 24 2012
China Markets its Marketing Strategy
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.


| Oct. 22 2012
The global implications of the rise of Chinese leaders
As their companies globalize, Chinese leaders will also have to adapt and adjust to a universal culture. There are certain.
| Jun. 29 2011