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Globalization

How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities

In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the.

by Li Hui | Nov. 5 2014

Understanding the Globalization of Chinese Companies

Joel Backaler, author of China Goes West, talks of the globalization of Chinese companies and whether or not the West.

by Neelima Mahajan | Jul. 30 2014

Martin Roll on Building Strong Chinese Brands

Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly.

by Neelima Mahajan | Jul. 1 2014

The World Trade Organization’s Bali Package: Good News for China

The World Trade Organization’s Bali deal is likely to boost China’s economy tremendously. Here’s how. Eighteen.

by Bennett Voyles | Dec. 19 2013

How Chinese Companies are Making it in America

How private Chinese companies are navigating mergers and acquisitions in the US. At times, the obstacles seemed insurmountable. The acquisition.

by Ana Swanson | Nov. 11 2013

Download the March 2013 issue of CKGSB Magazine: Tapping homegrown innovation

You are invited to download the March issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER.

by CKGSB Knowledge | Mar. 25 2013

Growth Engine: China’s Search Giant Baidu

In a little over a decade since it came into being, China’s first homegrown search engine, Baidu, has become.

by Neelima | Mar. 12 2013

Stepping Out: The Globalization Strategies of Chinese Companies

Chinese companies are globalizing on an unprecedented scale, but with mixed success. For the investors, it was all backwards. In.

by Christopher Beddor | Feb. 22 2013

Where in the World is China Investing?

In 2011 China engaged in multilateral trade across the globe, both spending on imported goods and services, and investing in.

by CKGSB Knowledge | Jan. 25 2013

Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun

Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started.

by Neelima | Dec. 24 2012

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

The global implications of the rise of Chinese leaders

As their companies globalize, Chinese leaders will also have to adapt and adjust to a universal culture. There are certain.

by CKGSB Knowledge | Jun. 29 2011

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