CKGSB website

CKGSB Knowledge

Creativity

Business and Design: The Future of Design

Unlike technology, design seldom follows a neat curve. When it comes to questions of style, it’s hard to chart.

by Bennett Voyles | Jun. 21 2016

The Importance of Creativity in Business

NYU-Stern professor Kim Corfman on the importance of creativity in business and the role of culture in spurring or.

by Neelima Mahajan | Aug. 13 2014

Diffusion of Innovation: What Sticks, What Doesn’t and Why

Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight.

by Neelima Mahajan | May. 6 2014

How The Environment Impacts Creative Thinking

CKGSB Professor Juliet Zhu explains how environmental factors such as color, lighting and noise impact our creative thinking processes and.

by Major Tian | Jan. 13 2014

Giving Credit Where it is Due: A Key Innovation Incentive

John Lennon and Paul McCartney wrote almost 180 songs together between 1962 and 1969, most of them recorded by the.

by Brian Viard | Jun. 19 2013

‘Creating’ Creativity

A recent global IBM CEO survey says that the majority of CEOs who participated believe the key to navigating today.

by zhangkaifu | Feb. 14 2013

Stay up-to-date with CKGSB!

Subscribe to CKGSB Newsletter