Imagine when you walk in a shopping mall, a mobile advertisement pops up on your phone, giving you a coupon.
| Oct. 18 2016
As a seller, you may often encounter a situation like this: your customers gather and discuss the product they want.
| Sep. 14 2016
Yum Brands, owner of brands like KFC, Pizza Hut and Taco Bell, has been on a scary roller coaster ride.
| Oct. 26 2015
Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.
| Jul. 2 2015
The success of businesses in the new subscription economy needs more sophistication, nuance and responsiveness.
| Jun. 18 2015
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.
| Apr. 7 2015