Consumer Behavior
Wealth in Wellness
China’s wellness market is seeing huge growth in China, but Chinese people have different notions of what wellness means.


| Mar. 16 2021
Minimalist Consumers Buy Experiences Not Things
Statistics show that in the West at least, the long shopping spree is ending.


| Oct. 9 2017
Big data’s pursuit of the perfectly tailored ad: An Interview with Anindya Ghose
Imagine when you walk in a shopping mall, a mobile advertisement pops up on your phone, giving you a coupon.


| Oct. 18 2016
Keep Your Customers Happy but Disorganized to Prevent Buyer Power
As a seller, you may often encounter a situation like this: your customers gather and discuss the product they want.


| Sep. 14 2016
Chinese Consumers Up Their Vanity Spending
Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a.


| Jun. 7 2016
Design and Business: A Conversation With IDEO China’s Charles Hayes
For nearly 25 years now, IDEO has stood at the cutting edge of the possibilities of design. Founded in Silicon.


| May. 23 2016
China’s Online Entertainment Industry: Revenue Streaming
If there’s one activity that unites China’s subway commuters, it’s huddling over their smartphone screens to watch.


| Nov. 4 2015
Yum China: Can it Become ‘Finger Lickin’ Good’ Again?
Yum Brands, owner of brands like KFC, Pizza Hut and Taco Bell, has been on a scary roller coaster ride.


| Oct. 26 2015
Making Sense of the Chinese Consumer Revolution
Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.


| Jul. 2 2015
The Subscription Economy: Mastering the New Subscription Model
The success of businesses in the new subscription economy needs more sophistication, nuance and responsiveness.


| Jun. 18 2015
Brave Old World: The Art of Reviving a Brand
Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.


| May. 14 2015
How Brands are Falling in Love With Chinese Tourists
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.


| Apr. 7 2015