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Consumer Behavior

Wealth in Wellness

China’s wellness market is seeing huge growth in China, but Chinese people have different notions of what wellness means.

by Faye Bradley | Mar. 16 2021

Minimalist Consumers Buy Experiences Not Things

Is it true that consumers nowadays need less stuff? Statistics show that in the West at least, the long shopping.

by Bennett Voyles | Oct. 9 2017

Big data’s pursuit of the perfectly tailored ad: An Interview with Anindya Ghose

Imagine when you walk in a shopping mall, a mobile advertisement pops up on your phone, giving you a coupon.

by Deng Yuanyuan | Oct. 18 2016

Keep Your Customers Happy but Disorganized to Prevent Buyer Power

As a seller, you may often encounter a situation like this: your customers gather and discuss the product they want.

by Brian Viard | Sep. 14 2016

Chinese Consumers Up Their Vanity Spending

Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a.

by Liu Sha and Deng Yuanyuan | Jun. 7 2016

Design and Business: A Conversation With IDEO China’s Charles Hayes

For nearly 25 years now, IDEO has stood at the cutting edge of the possibilities of design. Founded in Silicon.

by Bennett Voyles | May. 23 2016

China’s Online Entertainment Industry: Revenue Streaming

If there’s one activity that unites China’s subway commuters, it’s huddling over their smartphone screens to watch.

by Chris Russell | Nov. 4 2015

Yum China: Can it Become ‘Finger Lickin’ Good’ Again?

Yum Brands, owner of brands like KFC, Pizza Hut and Taco Bell, has been on a scary roller coaster ride.

by Li Hui | Oct. 26 2015

Making Sense of the Chinese Consumer Revolution

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.

by Chris Russell | Jul. 2 2015

The Subscription Economy: Mastering the New Subscription Model

The success of businesses in the new subscription economy needs more sophistication, nuance and responsiveness.

by Bennett Voyles | Jun. 18 2015

Brave Old World: The Art of Reviving a Brand

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.

by Bennett Voyles | May. 14 2015

How Brands are Falling in Love With Chinese Tourists

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

by Li Hui | Apr. 7 2015

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