Consumer Behavior Archives

#Consumer Behavior, #Domestic Consumption, #Wellness

Wealth in Wellness

China’s wellness market is seeing huge growth in China, but Chinese people have different notions of what wellness means.

by Faye Bradley | Mar. 16 2021

#Consumer Behavior, #Minimalism

Minimalist Consumers Buy Experiences Not Things

Is it true that consumers nowadays need less stuff? Statistics show that in the West at least, the long shopping.

by Bennett Voyles | Oct. 9 2017

#Big Data, #Consumer Behavior

Big data’s pursuit of the perfectly tailored ad: An Interview with Anindya Ghose

Imagine when you walk in a shopping mall, a mobile advertisement pops up on your phone, giving you a coupon.

by Deng Yuanyuan | Oct. 18 2016

#Consumer Behavior, #Michael Porter, #5 Ps of Marketing, #buyer power

Keep Your Customers Happy but Disorganized to Prevent Buyer Power

As a seller, you may often encounter a situation like this: your customers gather and discuss the product they want.

by Brian Viard | Sep. 14 2016

#eCommerce, #Consumer Behavior, #Chinese Consumers

Chinese Consumers Up Their Vanity Spending

Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a.

by Liu Sha and Deng Yuanyuan | Jun. 7 2016

#Consumer Behavior, #Design Thinking, #Chinese Consumers, #Business and Design Series, #Q&A

Design and Business: A Conversation With IDEO China’s Charles Hayes

For nearly 25 years now, IDEO has stood at the cutting edge of the possibilities of design. Founded in Silicon.

by Bennett Voyles | May. 23 2016

#Policy, #Baidu, #Intellectual Property, #Alibaba, #Consumer Behavior, #Online video

China’s Online Entertainment Industry: Revenue Streaming

If there’s one activity that unites China’s subway commuters, it’s huddling over their smartphone screens to watch.

by Chris Russell | Nov. 4 2015

#KFC, #Consumer Behavior, #Yum! Brands, #Fast Food in China

Yum China: Can it Become ‘Finger Lickin’ Good’ Again?

Yum Brands, owner of brands like KFC, Pizza Hut and Taco Bell, has been on a scary roller coaster ride.

by Li Hui | Oct. 26 2015

#Slider, #Social Media, #Taobao, #Starbucks, #Consumer Behavior, #Tmall, #Digital Marketing, #Chinese Consumers, #Luxury, #Brand Loyalty

Making Sense of the Chinese Consumer Revolution

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.

by Chris Russell | Jul. 2 2015

#Slider, #Retail, #E-Commerce, #Big Data, #Customer Relationship Management, #Consumer Behavior, #Subscription Economy

The Subscription Economy: Mastering the New Subscription Model

The success of businesses in the new subscription economy needs more sophistication, nuance and responsiveness.

by Bennett Voyles | Jun. 18 2015

#Slider, #Consumer Behavior, #Google, #Coca-cola, #Brand Loyalty, #The Brave Old World Series

Brave Old World: The Art of Reviving a Brand

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.

by Bennett Voyles | May. 14 2015

#Slider, #Branding, #Consumer Behavior, #Tourism, #Advertising, #Chinese Consumers, #Outbound Market, #Yidao Yongche

How Brands are Falling in Love With Chinese Tourists

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

by Li Hui | Apr. 7 2015

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