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Chinese Consumers

Freshly Brewed or Overly Roasted?

Starbucks had coffee lovers in China’s main cities wrapped up until Luckin arrived.

by Mark Andrews | Dec. 1 2019

The Rise of China’s Smaller Cities

China’s lower-tier cities are growing fast, thus offering new possibilities for economic growth.

by Mable-Ann Chang | Jun. 25 2019

TripAdvisor’s Approach in China: Travel Fills a Spiritual Void

TripAdvisor's Leo Lin Song discusses the company's success in the Chinese market.

by Liu Sha | Nov. 30 2016

Coffee in China: A New Beverage for a New Age

In the past two decades, coffee has been making significant in-roads in China. Although it might not be a.

by Tom Nunlist | Oct. 26 2016

China’s Middle Class, the Middle Minority

The emerging middle class is the starting point for many discussions on China’s economy and society. But who are.

by Tom Nunlist | Sep. 28 2016

VANCL: China’s Clothing Giant Stumbles Back From the Brink

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

by Deng Yuanyuan | Sep. 12 2016

Chinese Consumers Up Their Vanity Spending

Just how much time and energy would you spend pondering over which dustbin to buy next? Chances are, not a.

by Liu Sha and Deng Yuanyuan | Jun. 7 2016

Design and Business: A Conversation With IDEO China’s Charles Hayes

For nearly 25 years now, IDEO has stood at the cutting edge of the possibilities of design. Founded in Silicon.

by Bennett Voyles | May. 23 2016

The Second Hand Market in China: Old is the New New

In China second hand is the latest in thing. Perceptions of greater acceptance for gently used goods is reflected in.

by Hudson Lockett | Apr. 19 2016

Ctrip Goes on a Round the World Trip

Leading Chinese online travel company Ctrip now faces the dual challenges of overseas expansion and stronger competitors.

by Nicole Sy | Jul. 29 2015

Making Sense of the Chinese Consumer Revolution

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.

by Chris Russell | Jul. 2 2015

Starbucks in China: A Matcha Latte and Mooncakes, Please

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image.

by Li Hui | Jun. 11 2015

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