China-fication Archives - CKGSB

China-fication

#Network, #Infographics, #China-fication, #Slider, #Social Media, #Localization, #WeChat, #LinkedIn

How LinkedIn China Learnt to Win Friends and Influence People

In China, LinkedIn is offering its tried and tested formula of professional networking with unique twists.

by Li Hui | Jul. 14 2015

#Chinese Consumers, #China-fication, #Slider, #China Strategy, #Starbucks, #Localization

Starbucks in China: A Matcha Latte and Mooncakes, Please

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image.

by Li Hui | Jun. 11 2015