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Brand Loyalty

Making Sense of the Chinese Consumer Revolution

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and.

by Chris Russell | Jul. 2 2015

The Subscription Economy: Why Subscriptions are More Popular than Ever

Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in.

by Bennett Voyles | Jun. 17 2015

Brave Old World: The Art of Reviving a Brand

Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a.

by Bennett Voyles | May. 14 2015

Tom Doctoroff on Marketing in the Digital Era

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the.

by Neelima | Nov. 26 2014

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