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Stepping Out: The Globalization Strategies of Chinese Companies

Chinese companies are globalizing on an unprecedented scale, but with mixed success. For the investors, it was all backwards. In.

by Christopher Beddor | Feb. 22 2013

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

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