CKGSB website
Bosideng
#Weetabix, #Globalization, #Haier, #Slider, #Baidu, #Bosideng, #Chongqing Lifan Industry, #Hongda, #Bright Food, #Lifan, #M&A, #Mergers and Acquisitions
Stepping Out: The Globalization Strategies of Chinese Companies
Chinese companies are globalizing on an unprecedented scale, but with mixed success. For the investors, it was all backwards. In.
| Feb. 22 2013
#Shanghai Tang, #Branding, #Brands, #Globalization, #Bosideng, #Chinese Brands, #Slider, #Marketing Strategy
China Markets its Marketing Strategy
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.
| Oct. 22 2012