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Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China

What makes Chinese consumers tick? That’s the question Chris Reitermann, CEO of Ogilvy China, has been puzzling over for.

by Mei Xinlei | Mar. 12 2018

Tencent Looks to Games, WeChat and AI to Boost Ad Revenue

Chinese tech giant Tencent surpassed Facebook in market value this November, and is the first Asian company worth more than.

by Chris Russell | Jan. 16 2018

Ad It Up: Advertising Spending in China is Evolving

China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.

by CKGSB Knowledge | Jan. 18 2017

How Brands are Falling in Love With Chinese Tourists

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

by Li Hui | Apr. 7 2015

China Roundup: In 2014 the China GDP figure hit a 24-year low

This week, all eyes were on the 2014 China GDP figure, which at 7.4% was lower than the target.

by Major | Jan. 22 2015

Facebook’s Social Experiment: A Marketer’s Perspective

Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about.

by Major Tian | Jul. 29 2014

China By Numbers: The China Data You Need to Know

  A look at the China data that you should care about. From China’s burgeoning commodity exports to.

by CKGSB Knowledge | Jun. 18 2014

Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.

by Neelima | Jun. 9 2014

Can Phoenix New Media win over Chinese viewers?

Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.

by Jill Petzinger | May. 15 2014

Mad Men 3.0: Advertising in the digital age in China

  What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the.

by Suzanne Edwards | Oct. 10 2013

CKGSB Magazine September 2013 issue: Twin Trajectories: The End of Exports for China?

You are invited to download the September 2013 issue of CKGSB Magazine. It features articles and interviews like: COVER STORY.

by CKGSB Knowledge | Sep. 25 2013

Digital Marketing and China’s Expanding Internet: Is E-Commerce Giant Taobao China’s eBay?

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 7 2013

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