Advertising
Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China
Chris Reitermann, CEO of Ogilvy China, discusses what the marketing and PR industry may look like by 2027.

| Mar. 12 2018
Tencent Looks to Games, WeChat and AI to Boost Ad Revenue
Chinese tech giant Tencent surpassed Facebook in market value this November, and is the first Asian company worth more than.

| Jan. 16 2018
Ad It Up: Advertising Spending in China is Evolving
China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.

| Jan. 18 2017
How Brands are Falling in Love With Chinese Tourists
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

| Apr. 7 2015
China Roundup: In 2014 the China GDP figure hit a 24-year low
This week, all eyes were on the 2014 China GDP figure, which at 7.4% was lower than the target.

| Jan. 22 2015
Facebook’s Social Experiment: A Marketer’s Perspective
Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about.

| Jul. 29 2014
China By Numbers: The China Data You Need to Know
A look at the China data that you should care about. From China’s burgeoning commodity exports to.

| Jun. 18 2014
Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse
Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.

| Jun. 9 2014
Can Phoenix New Media win over Chinese viewers?
Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.

| May. 15 2014
Mad Men 3.0: Advertising in the digital age in China
What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the.

| Oct. 10 2013
CKGSB Magazine September 2013 issue: Twin Trajectories: The End of Exports for China?
You are invited to download the September 2013 issue of CKGSB Magazine. It features articles and interviews like: COVER STORY.

| Sep. 25 2013
Digital Marketing and China’s Expanding Internet: Is E-Commerce Giant Taobao China’s eBay?
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

| Jun. 7 2013