CKGSB website

CKGSB Knowledge

All Topics

Advertising

#Advertising, #Public Relations, #Digital Marketing

Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China

Chris Reitermann, CEO of Ogilvy China, discusses what the marketing and PR industry may look like by 2027.

by Mei Xinlei | Mar. 12 2018

#Game Industry, #Tencent, #WeChat, #Advertising

Tencent Looks to Games, WeChat and AI to Boost Ad Revenue

Chinese tech giant Tencent surpassed Facebook in market value this November, and is the first Asian company worth more than.

by Chris Russell | Jan. 16 2018

#Mobile Advertising, #Advertising

Ad It Up: Advertising Spending in China is Evolving

China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.

by CKGSB Knowledge | Jan. 18 2017

#Branding, #Consumer Behavior, #Tourism, #Advertising, #Chinese Consumers, #Outbound Market, #Slider, #Yidao Yongche

How Brands are Falling in Love With Chinese Tourists

An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.

by Li Hui | Apr. 7 2015

#Economic Growth, #PBOC, #Slider, #EV, #GDP Growth, #LeTV, #WeChat, #Advertising, #Chinese Economy

China Roundup: In 2014 the China GDP figure hit a 24-year low

This week, all eyes were on the 2014 China GDP figure, which at 7.4% was lower than the target.

by Major | Jan. 22 2015

#Slider, #Consumers, #Facebook, #Social Media, #Consumer Behavior, #Advertising, #Sheryl Sandberg

Facebook’s Social Experiment: A Marketer’s Perspective

Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about.

by Major Tian | Jul. 29 2014

#Exports, #Google, #Tencent, #Mobile Apps, #Taobao, #Advertising, #Chinese Economy, #Migrant Workers, #labor market, #Coffee, #Imports, #Slider, #Baidu, #China by Numbers, #Infographic

China By Numbers: The China Data You Need to Know

  A look at the China data that you should care about. From China’s burgeoning commodity exports to.

by CKGSB Knowledge | Jun. 18 2014

#Andrew Rashbass, #Journalism, #E-reading, #Chris Stibbs, #Technology, #Native Advertising, #Media, #Slider, #Mobile Advertising, #Mobile Apps, #Advertising, #The Economist

Chris Stibbs, CEO of The Economist: A Finger on the Reader’s Pulse

Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.

by Neelima | Jun. 9 2014

#Government Control, #Broadcasting, #Pheonix New Media, #Sohu, #Xiaomi, #CCTV, #Advertising, #Online video, #Youku, #Slider, #Phoenix Media

Can Phoenix New Media win over Chinese viewers?

Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.

by Jill Petzinger | May. 15 2014

#Digital Marketing, #Advertising, #Slider

Mad Men 3.0: Advertising in the digital age in China

  What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the.

by Suzanne Edwards | Oct. 10 2013

#Exports, #Slider, #Alibaba, #Advertising, #Li Ning, #M&A

CKGSB Magazine September 2013 issue: Twin Trajectories: The End of Exports for China?

You are invited to download the September 2013 issue of CKGSB Magazine. It features articles and interviews like: COVER STORY.

by CKGSB Knowledge | Sep. 25 2013

#Slider, #Taobao, #E-Commerce, #eBay, #Alibaba, #Mobile Advertising, #Tmall, #Sina Weibo, #Search Advertising, #Tencent, #Advertising, #Weibo

Digital Marketing and China’s Expanding Internet: Is E-Commerce Giant Taobao China’s eBay?

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.

by CKGSB Knowledge | Jun. 7 2013

Understand China from the Inside

Subscribe to our monthly newsletter today!