What makes Chinese consumers tick? That’s the question Chris Reitermann, CEO of Ogilvy China, has been puzzling over for.
| Mar. 12 2018
Chinese tech giant Tencent surpassed Facebook in market value this November, and is the first Asian company worth more than.
| Jan. 16 2018
China strives to be a consumer-based economy, so it isn't surprising that advertising spending has risen by leaps.
| Jan. 18 2017
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China.
| Apr. 7 2015
A look at the China data that you should care about. From China’s burgeoning commodity exports to.
| Jun. 18 2014
Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising.
| Jun. 9 2014
Can the traditional TV broadcaster successfully play ball in China’s digital content market? Looking around on the metro in.
| May. 15 2014
What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the.
| Oct. 10 2013
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the.
| Jun. 7 2013